Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Epic rejects Independent Opportunity

Epic rejects Independent Opportunity

New Zealand owned Epic Brewing Company has ruled itself out of the running for the late Michael Erceg's Independent Liquor company. The liquor business - which is expected to fetch between $700 million and $1 billion - is up for sale.

Two years ago Epic Brewing Company acquired much larger premises and a bottling & packaging plant, but continues to grow.

Epic Director Kieran Meyer says "Even though the plant and equipment look very attractive for future growth and expansion of our company, Independent have a completely different business philosophy to us. They have concentrated their efforts on the New Zealand Ready to Drink market with brands such as KGB, Woodstock Bourbon and Cola, and Vodka Cruiser. Our focus is on crafting beers with flavour that people can taste and enjoy. We use the best ingredients we can find on the planet, and are more concerned with offering consumers the highest quality product rather than in boosting volume through low margin commodity products"

Epic General Manager Luke Nicholas says "Epic Brewing Company will not be entering the mass commodity, low quality, price driven beer market. We are about making world class beers for customers who demand high quality products. Proof of this is our recent success at both the New Zealand International Beer Awards (with Epic Pale Ale taking out the Supreme Champion Award), and the Australian International Beer Awards (with our Cock & Bull Monks Habit winning 2 gold medals and 2 Best in Class Trophy's)."

With Epic Brewing Company ruling itself out of the bidding, this leaves the other players such as Lion Nathan - who has already declared its interest - in the running.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>



Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news