Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Adidas uses text and email to help Kiwis

12 July 2006

Adidas uses text and email to help Kiwis

New Zealanders could soon be receiving personalised text and email reminders to help them stay on track with their personal fitness goals, after an innovative website developed by adidas went live this week.

adidas New Zealand Managing Director, Greig Bramwell, said the new website officially launched today will tap into the online community providing them with the motivation they need to meet personal fitness goals.

Greig said the dedicated website was originally developed after adidas identified a need to provide personalised support to the recreational runner - who may not have immediate access to expert fitness and nutritional advice.

"We quickly saw an opportunity to go beyond the current offerings and help individuals to achieve their personal health and fitness goals," Greig said.

"Given New Zealand's current battle with an obesity epidemic, we also see as potentially giving Kiwis the tools they need to address health and fitness challenges - both now and into the future." is easy to use and provides the individual with a personalised fitness and nutritional programme that will help them to meet their unique fitness goal whether it is large or small.

Greig said when people register on the site they can either select a goal from a comprehensive list of options provided to them or input their own personal goal.

"This could be anything from running a marathon event right through to simply looking good in a bathing suit for summer," Greig said.

While completing their individual fitness and nutritional programme, registrants are sent regular motivational updates and reminders via text messages or emails, depending on the preference of the user.

"It's widely accepted that people need to be constantly motivated if they want to reach a fitness goal, hence the use of text and email prompts," Greig said.

On top of text and email reminders, users are also reminded of their individual goals each time they log onto the site.

A further aim of is to create a 'community of running' in which users can be assisted by top experts including fitness guru John Ackland and nutritionist Caryn Zinn, while also gaining support and tips online from other like-minded people.

"The website features a message board that users can post messages on, start conversations and meet with others for training sessions," Greig said.

Consumers can become part of the community by buying anything from the adidas running gear range - adiStar, Supernova or Response (excluding caps and socks). A membership code is provided at point of sale. For more information go to

NOTE: Should you require any general running shots please let us know and we will be happy to provide.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>



Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news