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Kiwi Tourists Boost Citron Sales In Europe

Kiwi Tourists Boost Citron Sales In Europe

New Zealand tourists have helped Citron Australia boost its sales in Europe by 47 per cent in 2006, which means that the Australian Citron importer passed its total 2005 sales in Europe by March this year.

“No, we’ve not started exporting our cars back to Europe, via New Zealand!” explains Miles Williams, General Manager for Citron in Australia. “Earlier this year we launched DriveEurope in New Zealand, following on from its success in Australia, and it has played a significant role in boosting our European sales.”

“So far this year we have delivered more than 1000 new Citroens in Europe to New Zealanders and Australians on holiday and who taking advantage of the Citron DriveEurope programme that puts tourists behind the wheel for an all-inclusive price of as little as $27 a day. This massively undercuts anything that conventional major rental companies can offer and that’s before all the other advantages of DriveEurope are factored in, such as the ability to use the cars across the whole of Europe, the ability to tailor model choice to meet specific requires and the useful facility of being able to order specific options, such as SatNav, child seats and snow chains,” explains Mr Williams.

The Citron DriveEurope programme is ideal for New Zealand tourists visiting Europe, who tend to go on longer than usual visits and wish to roam across the whole continent. Conventional major car rental companies are not able to match Citron’s low rates with an all-inclusive package covering insurance and taxes that can be paid in New Zealand before departure. Nor do rental companies like their customers to travel out of one country and into another. Citron not only covers Europe, it also includes Iceland, Morocco and as far East as Iran and Israel in the countries in which owners are able to use their DriveEurope Citroens.

With rental companies it is usually only possible to request a specific car, while with Citron’s DriveEurope travelers may order not just a specific model and version, they can also add optional equipment to meet their specific needs and it is always a brand new Citron that awaits their arrival in Europe. The range of vehicles available is also remarkable for its breadth, opening with the Citron C3, including the Citron C4 Coupe and hatch, the luxury of the Citron C5 sedan and estate and including no less than five different sizes of people mover, as well as the open-top Citron C3 Pluriel. There is a wide choice of petrol and diesel options, as well manual and automatic choices.

With a car programme that seems as if it was tailored specifically for New Zealand tourist needs, it is perhaps not surprising that Citron Australia operates the number one DriveEurope business in the world and has done so now for three years.

“With our 47 per cent increase in business this year and our successful growth in New Zealand, there is no doubt that the Number One crown is something Citron Australia plans to hold on to!” Says Miles Williams. “The reason for this growth is simple, when it comes to providing a car in Europe for New Zealand travelers; the DriveEurope programme ticks every box!”

Full details of the Citron DriveEurope programme are available from leading travel agents, and in New Zealand or by calling 0800 550 008 .

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