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NZ magazine speaks

NZ magazine speaks

In what is believed to be a “first”, independently published, New Zealand-based Destinations magazine has the pages literally talking.

Publisher Bruce Laybourn has announced a number of editions are now “live” and can be read, cover-to-cover, on the web. They are translated instantly and can be read out loud by the subscriber’s computer. Languages include English, German, Greek, Spanish, French, Italian, Japanese, Korean, Dutch, Portuguese, Russian, simplified and traditional Chinese.

Destinations was New Zealand’s first travel magazine, and Bruce Laybourn says it is fitting that it should pioneer new territory. “Imagine, before a flight, downloading as many editions as you wish, without a gram in cabin baggage! As an advertiser, just think of the extra life of an advert when, by hovering over a link on a magazine page, readers instantly connect to the website.

“As we go global, 45% of the anniversary edition promotes New Zealand and our Pacific neighbours; the rest is international. Older readers will enjoy zooming the print size up by five steps for easier reading, and to have stories read out loud. This does for magazine readers what the compact disc did for music.”

“We’ve been working with Newspaper Direct, the world’s leading newspaper and magazine digital delivery company. Their portfolio is subscribed to by most major North American libraries, cruise ships, private jets and yachts as well as corporate offices and governments (including the NZ Government). This opens up a vast new readership.”

“As media converges, we expect to access entertainment and information at any time.”

For the rest of the month, Destinations is inviting free registration to browse the magazines for one session at


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