Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


TRS Tyre And Wheel Launch In Australia


TRS Tyre And Wheel Launch In Australia

Hellaby Holdings subsidiary TRS Tyre & Wheel has launched into Australia by opening a branch in Melbourne, the company announced today.

TRS Tyre & Wheel (TRS) is the market leader in New Zealand for importing and wholesaling of agricultural, industrial, and earthmoving tyres and wheels.

TRS general manager Dave Newland said TRS already had a number of New Zealand clients that operated in Australia and therefore establishing a base in Melbourne was a logical step for the business. “Australia became a target when we realised there was nobody offering a structured wheel solution in the Australian market. We were supported in that decision by our New Zealand customers.”

The Melbourne location was chosen because of its close proximity to a number of major tractor importers and distributors. “Melbourne is the import destination for most farm machinery exported from New Zealand, and is rapidly becoming the interstate transport hub for Australia. It also provides the perfect platform for distribution along the Eastern corridor where the greatest concentration of farming and rural sector activity is generated.” TRS will provide wheel solutions to the agricultural industry including to the new and used tractor market, implement market and specialist truck applications.

To provide the full benefit of the TRS offering to the market, it is envisaged over time that distribution centres would be required state-wide. “Our goal is to establish the business platform in Melbourne, identify interstate opportunities as the business grows and replicate the Melbourne model to match the market requirements nationally.”

Mr Newland said in New Zealand the TRS business was trading well, particularly in the industrial and earthmoving equipment market which TRS had entered 18 months ago. Prior to entering this market TRS had supplied tyres and wheels for the agricultural market, but a significant opportunity in industrial forklifts tyres and wheels was soon identified. TRS established its first Industrial branch in the South Island. “Our first branch was an overwhelming success so we decided to open another branch in Auckland, as well as expand the South Island branch to include the entire range of TRS products.”

Since then TRS has become a leader in the industrial and earthmoving equipment market, having also identified synergies that existed within the wider Hellaby Holdings industrial group.

Mr Newland said while the agricultural tyre and wheel market was relatively mature the industrial market had significant growth potential. Part of TRS success was hinged on its ability to supply on demand. “Because we are so far away from our European and Asian suppliers, we have to anticipate market demand via the supply chain. The demand for this type of product is such that if a client needs to replace a wheel then it needs to be immediately. If you don’t have the correct supply levels, then the customer will go elsewhere.”

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news