Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Broadcasters Say Ad Ban will not reduce Obesity

New Zealand Television Broadcasters’ Council

MEDIA RELEASE Embargoed until 12 noon

Wednesday 26 July 2006

Television Broadcasters Say Ad Ban will not reduce Obesity


The leading free to air television companies have today told the Health Select Committee enquiry into Obesity that the link between the television advertising of foods, fast food outlets, beverages and sweets and obesity is very small compared to the influence of parents and other societal factors. A ban on such advertising on television is therefore unlikely to have any significant impact on obesity levels.

The New Zealand Television Broadcasters’ Council, representing TVNZ and CanWest TVWorks, told the MPs that free to air broadcasters were working with the Government on its Healthy Eating, Healthy Actions strategy aimed at bringing about real change in obesity levels.

The NZTBC’s executive director, Bruce Wallace, said that for the last ten years no advertising at all had been allowed by the broadcasters in all programmes aimed at under 5 year olds and advertising had been restricted to 10 minutes per hour in school age programming. This amounted to over 2 hours of restricted advertising per day covering TV2 and TV3.

Only 17% of advertising in these programmes for school age children under 14 was for food, sweets and beverages. The most popular advertising products were toys and games.

Mr Wallace accepted that most children also watched television from 6 to 8.30 pm but even then the level of food and beverage advertising had fallen by 12% since 2002. In 2005, it accounted for about 19% of all television advertising during that period.

The NZTBC told the Select Committee that banning food advertising on television would not only be ineffective in curbing obesity but it would also damage the local television production industry and could cause a severe reduction in programmes specially made and screened for children.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news