Broadband's role in bringing the world closer is being celebrated in a major brand campaign launched today by TelstraClear.
The advertisement, airing tonight on TV1 and TV3, is TelstraClear's vision of what broadband can do for New Zealand.
TelstraClear Group Manager Marketing Luke Patterson says the umbrella brand campaign showcases the company's increasing range of broadband offerings.
“This will be the largest brand campaign in TelstraClear's history. Themed ‘Hello World’, the campaign is a positive expression of our commitment to broadband and what our services can help our customers to achieve.”
“A lot of current broadband marketing focuses on speeds and prices. But our customers have told us they still want to be inspired about broadband and understand what it can do.”
“The advertisement uses some very simple yet compelling images to communicate that”, he says.
The campaign builds on Friday's announcement of 'PDQ - Pretty Damn Quick' a nationwide broadband service that lets customers go fast yet remain in control of what they spend. It also follows the previous week's announcement of 'Unplugged', a unique broadband voice and mobile service in Tauranga, in which TelstraClear will be investing $50 million.
When added to TelstraClear's existing InHome services in Wellington and Christchurch and its business broadband offerings, it shows TelstraClear has a broadband offering for all New Zealanders.
‘Hello World’ will be supported by print and Internet advertising. Creative work on the campaign has been produced by Assignment.