Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


World’s first 3-D travel website for Air NZ

World’s first 3-D travel website for Air NZ

“Ready to see the world in a new way?” Ground-breaking new 3-D website and integrated campaign launches
in New Zealand and Australia /

31 July 2006 – AIM Proximity, New Zealand’s leading direct and interactive marketing agency, is today launching a unique 3-D integrated campaign for Air New Zealand that includes the world’s first 3-D travel website. The ground-breaking campaign that goes live today, in both New Zealand and Australia, is designed to attract more people to take advantage of Air New Zealand’s range of special offers.

“Ready to see the world in a new way?” - that’s the core message of the direct marketing campaign element. Over 300,000 people in New Zealand and Australia are being mailed 3-D glasses, enabling them to fully interact with the websites. Elements to the campaign include live 3-D chalk drawing demonstrations, in-flight giveaways and field marketing initiatives in a number of airports and city centres, including Auckland and Sydney. There will also be retail promotions and 3-D giveaways after screenings of ‘Superman Returns’ in Auckland’s IMAX cinema. A 3-Destination holiday competition is used to enhance the offering for both markets.

Steve Bayliss, General Manager of Marketing Air New Zealand, comments: “In today’s competitive travel market you have to be innovative in order to capture people’s attention. The campaign AIM Proximity developed has been designed to engage and involve consumers with the visually arresting elements of each of the three destinations on offer.”

Mike Cunnington, Managing Director at AIM Proximity, says: “This ground breaking campaign is designed to stand out amongst the crowd. We were keen to do something creatively different and technically unique. This is the world’s first 3-D travel site and the fully integrated campaign is all in 3-D, making it a truly interactive experience. The great thing about it is that we have utilised our full range of capabilities, from website development, leading-edge creative design and 3-D digital development work, to live marketing and promotions. It has been a real team effort and shows the breadth of capability across the agency.”

“This is one of our most inventive campaigns to date from a purely technical perspective. The 3-D website is fully interactive enabling users to navigate around the site at their leisure, visiting and really experiencing various holiday destinations. It’s fantastic that Air New Zealand has embraced such an original concept – we could not do such great work without great clients”, Mike adds.

The campaign will run for three weeks, after which time winners for both the New Zealand and Australian campaign will be announced. The 3-Destinations you can explore on the New Zealand website and ultimately win as part of the holiday competition are Tahiti, Los Angeles and Fiji. The 3-Destinations for Australia are New Zealand, Rarotonga and Los Angeles.


© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news