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PAK'nSAVE Sylvia Park Opens

News release
1st August 2006

PAK’nSAVE Sylvia Park Opens

Thousands of customers turned up for the opening morning of PAK’nSAVE Sylvia Park, despite the store not promoting any of its opening specials.

“These are people coming to take advantage of our policy of New Zealand’s lowest food prices – they’re not hunting out a particular product,” said store owner, Peter Jeffares.

Among the specials customers loaded up their trolleys with this morning were 150 $99 21-inch televisions, which were sold out within an hour.

The $23 million, 6,200 square metre store was officially opened by Auckland mayor Dick Hubbard at 8.30am this morning (1st August 2006).

It is Foodstuffs Auckland’s 20th PAK’nSAVE. The first was opened in Kaitaia 21 years ago, and the Sylvia Park store is twice the size of the Kaitaia store, with three times the number of carparks.

Located at the northern end of the Sylvia Park development, it has its own dedicated entrance off Mt Wellington Highway and 490 carparks available for the store.

“It’s also significant for us in that it’s our first PAK’nSAVE in a leased development,” says Murray Jordan, Foodstuffs general manager – property development. The Sylvia Park site is owned by Kiwi Income Property Trust.

The store is the second new-generation PAK’nSAVE, and is similar in design to the award-winning PAK’nSAVE Lincoln North in West Auckland with a large amount of glazing which provides a lot of natural light in the store.

Jordan says the design aimed to blend in with the town centre environment, while the creating a dominant stand-alone statement at the same time.

“I believe we’ve successfully done that, and we’ve got an excellent site, with good access and plenty of carparking.”

Mr Hubbard commended Foodstuffs, a wholly New Zealand-owned company, for its approach to PAK’nSAVE, calling it a unique model by world standards which had gone from strength to strength. He described Foodstuffs as having a great culture and ethos.

“The culture is not only seen in head office, but also in how the stores interact with their customers and communities,” he says.

All Foodstuffs’ stores are 100% locally owned and operated.


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