Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Improving market access for NZ horticulture

2 August 2006

Programme changes will improve market access for NZ horticulture

Horticulture growers and exporters are hopeful of improved market access following the revamp of New Zealand’s largest food safety and quality assurance programme for locally grown and marketed fresh produce, New Zealand GAP.

New Zealand GAP – formerly the New Zealand Fresh Produce Approved Supplier Programme – is a quality assurance programme that ensures best practices are in place for the production, packaging and distribution of fruit, vegetables and flowers. The programme covers 80% of all New Zealand domestically grown and marketed fresh produce.

Over the last four months the programme has undergone a substantial review to ensure it continues to meet market demands. The major change was to the programme’s name – it is now known as New Zealand GAP. Changes were also made to the programme’s content, for example stepping up the guidance around nutrient usage.

Russell Jordan, Chair of the New Zealand GAP Management Committee, says that the changes should make it easier for New Zealand exporters of fresh produce to access international markets.

“The GAP concept is well understood by overseas retailers. Exporters we’ve spoken to say incorporating Good Agricultural Practice (GAP) into the programme’s name will make it easier to promote overseas because it clearly demonstrates a commitment to best practice in regards to safe food production.

“The new name promotes the key benefit of the programme to all customers in the supply chain by making it clear what the programme stands for – good agricultural practice,” he said.

“New Zealand has a reputation for growing some of the freshest and safest fresh vegetables, fruit and flowers in the world. We believe that the changes we’ve made as a result of the review will enhance this reputation,” said Mr Jordan.

The new name will also benefit New Zealand GAP Approved Suppliers selling to the local market because it clearly identifies produce as being safe to eat and New Zealand-grown. This is very important for the industry in light of growing demand from consumers for locally grown produce.

New Zealand GAP’s Management Committee worked with Approved Suppliers, retailers, Product Group Managers and the New Zealand Food Safety Authority to ensure that the changes to the programme reflect current food production best practice.

Horticulture New Zealand will begin using the new name and logo from the beginning of August. For more information visit


© Scoop Media

Business Headlines | Sci-Tech Headlines


BusinessDesk: Body massages and Uber are in, DVDs are out, says Stats NZ

Statistics New Zealand has rejigged the consumers price index basket in its latest three-year review, adding body massages, Airbnb and Uber and removing DVD and Blu-Ray players…More>>


StuffMe: Commerce Commission Welcomes Dismissal Of Merger Appeal

In a summary of their judgment released today, Justice Dobson and lay member Professor Martin Richardson dismissed the appellants’ process criticisms and found the Commission was entitled to place significant weight on the prospect of reduced quality of the products produced by the merged entity. More>>


Digital Futures: New Chief Technology Officer Role Created

Communications Minister Clare Curran has called for expressions of interest for the new role of Chief Technology Officer position to help drive a forward-looking digital agenda for New Zealand. More>>

Dry: Beef + Lamb Launches Drought Resources

The resources include a fact sheet outlining strategies to manage and mitigate the effects of drought, coping with stress on the farm and advice on feed requirements and animal welfare during the dry period. More>>


InternetNZ: Net Neutrality Failure In US "Will Hurt All Users"

InternetNZ Chief Executive Jordan Carter has condemned the decision by the United States communications regulator to undo 2015 open Internet rules, warning that all Internet users will end up worse off as a result. More>>