Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Local Content Report Foreshadows Digital Impact


Local Content Report Foreshadows Digital Impact

The inclusion of Prime Television in NZ On Air’s latest research into local content on New Zealand television foreshadows the impact of digital TV on local content and the New Zealand television environment, according to NZ On Air Chair, Don Hunn.

NZ On Air has conducted an annual survey of the local content appearing on New Zealand television screens since 1990. The Local Content Report measures the level and make-up of local content programming on free-to-air television networks.

This year, for the first time, the Report was extended to include an additional channel – Prime Television, which added 603 hours (or 9%) to the local content broadcast.

Don Hunn said next year’s Report would show even more changes, with the inclusion of Maori Television and C4. In later years the transformation to the Report’s scope and content will continue, as digital broadcasting is fully realised in New Zealand.

“With digital broadcasting on the horizon we can expect more free-to-air channels, which will mean a broader range of programmes and therefore more opportunities for local content. However, it also presents a challenge for everyone working in this sector,” said Mr Hunn.

“Local content will always be a fragile commodity in a market the size of New Zealand’s – affected by economic cycles, advertising trends, and technological and policy changes.

“The challenge is to ensure that the faces and voices of New Zealand are seen and heard, through public interest programming and across the proliferation of new platforms that digital broadcasting is likely to deliver.

“This challenge remains central to NZ On Air’s mission, and we will continue to play a vital part in bringing local content to our television screens, wherever people are watching” Mr Hunn said.

NZ On Air produces the Local Content Report annually to contribute to understanding of, and responsiveness to, this increasingly complex and fragmented broadcast marketplace.

Voluntary targets for local programmes are established by the Television Local Content Group, which includes representatives of TVNZ, TV3, Prime Television, the Screen Production and Development Association (SPADA), and NZ On Air. The Maori Television Service joined the Group midway through 2005.

It sets targets in four genre groupings – children's programmes; drama and comedy (including children’s drama); documentary, information and entertainment; and news, current affairs and sport.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news