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Giorgio Armani Joins Search For Fiat Designs

Giorgio Armani Joins Search For Fiat Designs

Fiat is enabling budding designers around the world to put their designs in front of one of the world’s most famous designers, Giorgio Armani, with the fashion legend joining the judging panel for the “Fiat 500 Wants You” design competition.

As it finalises the re-birth of its own legend, the Fiat 500, the Italian car maker has called on budding designers around the world to contribute their ideas and designs for the new car and everything that surrounds its launch, sale and customer interaction through its web site

Design entries may be made in three categories:

Designs for car accessories and personalization of the new FIAT 500 car.
Designs for the FIAT 500’s style and translate the style into everyday life, such objects, furniture, gadgets, and clothing.
Designing the world of the new FIAT 500, including designs for a FIAT 500 world, such as places, streets, parking areas, shops, pubs and public spaces.

For each category, there is a Euro 5,000 prize and, in addition, should Fiat put any design into production, Fiat will pay a Euro 3,000 fee. The top designs will be put on display at car shows and design events across Europe and in each market where the new Fiat 500 is launched.

As well as Giorgio Armani, the judging panel includes Luca Cordero di Montezemolo, President of the Fiat Group; Jasper Morrison, furniture designer and founder of Jasper Morrison Ltd.;
Gabriele Salvatores, film director; Luca Trazzi, architect designer, CEO of Designboom.

“This is a unique opportunity for budding New Zealand designers to place their ideas and skills in front of a group of the leading designers and have their work considered for production and sale across the world by major companies,”explains Lawrie Malatios, General Manager for Fiat in New Zealand. “By building it around the three categories of automotive accessories, life style and architecture plus having a car as varied in its influences as the Fiat 500, the opportunities to enter are limited by only by each individual’s imagination. Winning a prize in this competition could just be the start of a career as a top flight designer!”

(ends) Fiat Media web site:
Release Number: 150_Fiat_NZ
Date of Issue: 2 August 2006. Time of Issue: 10:11:00

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