Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Emirates Means Business

Emirates Means Business

Emirates Airline has raised the stakes in the fiercely-contested premium traveller segment with the launch of its new generation lie-flat Business Class seats today.

This investment is a new milestone in a series of recent inflight product enhancements for the award-winning airline, and it is a move expected to win the thumbs-up from more travellers on long-haul flights.

Passengers flying Emirates' new Boeing 777-300ER between Dubai and London Gatwick today, will be the first to sample this new Business Class offering. By year's end, another six Emirates jets will be operating with this new Business Class product.

All of Emirates' new long-range Boeing 777 aircraft on order will be fitted with lie-flat seats in Business Class, and the airline will also retrofit its current fleet of 12 Boeing 777-300 aircraft by early 2008.

Emirates flies four times daily from New Zealand to Dubai and beyond, via Australia.

Tim Clark, President Emirates Airline, said: "In the highly competitive segment for premium travellers, Emirates has a clear lead with a superior all-round product.

"Our premium customers enjoy complimentary chauffeur drive service, dedicated lounge facilities at major hub airports worldwide, and unmatched inflight entertainment and service onboard a young and modern fleet. The new Business Class seats we are introducing on our Boeing fleet, together with our flat-bed 'SkyCruiser' privacy seats in First Class, will strengthen Emirates' appeal to premium travellers seeking that extra luxury and comfort, particularly on long-haul flights."

Emirates' new Business Class will offer the latest in inflight amenities and comfort, with the lie-flat seat boasting an in-seat massage function, large privacy dividers, and handheld controls. Business class passengers can enjoy more than 600 channels of entertainment from the airline's industry-leading ICE (Information, Communication, Entertainment) system, and that too on a generous 19-inch screen.

Designed to Emirates' exacting standards and specifications, the new generation Business Class seat was put together in record time. A team of engineers from the airline worked closely with B/E Aerospace, the US-based manufacturer of high-end seat products, on an intensive programme that saw the product fast-tracked from the drawing board to installation in just one year when the process typically takes twice the time. The airline is also evaluating various top-of-range business class product options for the rest of its fleet.

Dubai-based Emirates currently operates a fleet of 95 modern jets to over 80 cities in 57 countries. The fast-growing airline receives delivery of one new wide-bodied aircraft per month on average, and has announced plans to start services to Beijing, Tunis and Bangalore in the coming months.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Scoop 3.0: How You Can Help Scoop’s Evolution

We have big plans for 2018 as we look to expand our public interest journalism coverage, upgrade our publishing infrastructure and offer even more valuable business tools to commercial users of Scoop. More>>

Statistics: Butter At Record $5.67/Block; High Vegetable Prices

Rising dairy prices have pushed food prices up 2.7 percent in the year to October 2017, Stats NZ said today. This followed a 3.0 percent increase in the year to September 2017. More>>


Science: New Research Finds Herbicides Cause Antibiotic Resistance

New University of Canterbury research confirms that the active ingredients of the commonly used herbicides, RoundUp, Kamba and 2,4-D (glyphosate, dicamba and 2,4-D, respectively), each alone cause antibiotic resistance at concentrations well below label application rates. More>>


CO2 And Water: Fonterra's Environment Plans

Federated Farmers support Fonterra’s bold push to get to zero emissions of CO2 on the manufacturing side of the Co-operative, both in New Zealand and across its global network. More>>


Fisheries: Decision To Delay Monitoring ‘Fatally Flawed’

Conservation group representatives say a decision by the new Minister of Fisheries, Stuart Nash, to delay implementation of camera monitoring of fishing efforts in New Zealand is ‘fatally flawed’. More>>


Kaikōura Quakes: One Year On

State Highway One and the railway were blocked by damage and slips and the Inland Road suffered significant damage. Farms, homes and businesses suffered building and land damage. Power and internet went down, drinking water systems, sewage systems and local roads were all badly affected... More>>


  • Bill Bennett on Tech