Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Consumers remain loyal to fresh poultry

news release - wednesday 9 august

Consumers remain loyal to fresh poultry

Consumers are still lining up for fresh chicken – despite recent renewed media interest in New Zealand’s unusually high rates of human campylobacter.

The Poultry Industry Association (PIANZ) says anecdotal feedback from suppliers and retailers confirms New Zealanders are well aware that chicken is safe and healthy when properly cooked and handled.

Some regions have seen a minor fluctuation in chicken sales, but the overall trend remains steady.

The Poultry Industry Association says the risks of contracting campylobacter through handling or undercooking have been well documented - and well publicised - since the 1990’s. Consumers have got the message.

Executive Director Michael Brooks says media coverage of the issue has generally had a positive effect on consumer awareness about food safety.

Even the Consumers’ Institute has acknowledged that campylobacter in poultry meat is not new. The Institute says chicken does not need to be taken off the menu, but it must be handled appropriately.

Human campylobacter infection can come from a variety of sources including cattle, sheep, poultry, household pets and untreated drinking water.

Complete elimination of such a ubiquitous bacteria from poultry meat, as well as the human population, has proved elusive to scientists all over the world. However, cooking the chicken does kill the organism.

The Poultry industry this week announced several measures aimed at highlighting the industry’s ongoing campaign to reduce campylobacter levels in raw poultry products.

These measures include new trials of treatment options, a revamped website with special consumer advice, and a review of poultry handling advice on chicken labelling.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Voluntary Administration: Renaissance Brewing Up For Sale

Renaissance Brewing, the first local company to raise capital through equity crowdfunding, is up for sale after cash flow woes and product management issues led to the appointment of voluntary administrators. More>>


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>


Media Mega Merger: Full Steam Ahead For Appeal

New Zealand's two largest news publishers have confirmed they are committed to pursuing their appeal against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>


Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>