Aggressive Growth Strategy for Harcourts
15 August 2006
Aggressive Growth Strategy for Harcourts Sees Top Management Restructure
Australasia’s fastest growing real estate group, Harcourts International Ltd, this week announced a change in management structure as it works towards its aggressive growth goals to achieve 1,200 offices throughout Australasia and South East Asia by 2010. Harcourts currently has approximately 400 offices.
Internationally renowned management and mental skills coach Gilbert Enoka has been announced as General Manager of Harcourts International Ltd. Mr Enoka first joined Harcourts in late 2003 as Head of Harcourts’ unique training division, The Academy. He has been a highly sought after figure working with the All Blacks, the Silver Ferns Netball Team, and the New Zealand Cricket Team over recent years and will continue to work as part of the All Blacks’ management team.
Managing Director of Harcourts International Ltd, Mike Green, said the appointment was a significant step in the continued global growth and success of Harcourts. “Any organisation achieving the significant growth that we are must ensure resources are in place to not only continue that growth, but to also provide the same high level of support within the existing business. This appointment ensures both.”
“One of our objectives is to be recognised as the very best franchise organisation in Australasia, not only in terms of how we conduct our business but also to clearly dominate the market. Gilbert Enoka is a highly skilled and respected practitioner who has worked on performance enhancement for over 15 years with his skills and methods held in the highest regard by our team.”
Mr Green added, “Moving forward, Gilbert Enoka’s role will be to ensure Harcourts’ International Management Team continues to provide outstanding leadership in the four different countries that it has in the past, and that we continue to grow our market share in those countries.”
Aggressive Growth Strategy for Harcourts Sees Top Management Restructure cont…
Mr Enoka said, “Having worked with Harcourts and other corporate groups for many years now, I believe Harcourts is the best organisation I have seen for developing its people. The quality of the Harcourts team is a powerful statement which is what sets Harcourts apart from any other real estate brand.”
Maintaining his base in Christchurch, Mr Enoka will retain responsibility for the strategic direction of the Harcourts Academy which is seen as a crucial part of the organisation’s growth in professionalism and upskilling in order to meet the increasingly sophisticated demands of the public.