Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

NZ Life & Leisure Fastest Growing Lifestyle Mag

NZ Life & Leisure magazine NZ’s fastest growing lifestyle magazine – latest audited circulation figures

NZ Life & Leisure has been confirmed today as New Zealand’s fastest-growing lifestyle magazine, according to the latest NZ Audit Bureau of Circulation figure.

NZ Life & Leisure’s circulation has rocketed 28 percent in six months, the Audit Bureau figures showed.

``After winning Lifestyle Magazine of the Year, Designer of the Year and being a Qantas Newsstand Magazine of the Year finalist in our first few months, this is the perfect circulation result for us,’’ NZ Life & and Leisure,” editor Kate Coughlan said today.

``We are the newest title on the block and we have blitzed the market with growth. It shows that readers love what we are doing and buying the magazine in rapidly increasing numbers.’’

Coughlan said that the New Zealand magazine market was the most competitive in the world and that launching a new title was a high-risk business.

``This is especially true of an expensive magazine to produce like NZ Life & Leisure. But my belief is that New Zealand readers always respond to quality. They were looking for a step-up in their lifestyle magazine offerings and that is what we are giving them.”

The audit just released shows NZ Life & Leisure circulation is 18,832 per issue, up from 14,526 previously and that substantial growth is against a declining trend in most magazines with some mature titles in serious decline.

The magazine market is showing minimal growth flat overall and decline in with growth coming at the expense of older, more established titles.

NZ Life & Leisure’s growth shows publishers need to be more in tune with their readers than ever before.

Teen magazines have done better than the rest of the market – maybe a trend to watch. The food category also continues to grow with several new titles competing with established market leaders such as Cuisine for sales.

Food continues to grow but only at the expense of the established leader, Cuisine.

The home title category is flat-lining looking a bit sad with some titles showing significant declines. This home category includes such titles as NZ House & Garden, Your Home & Garden and Home & Entertainment all showing serious decline.

Ends

copyright Word of Mouth Media NZ

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Media Mega Merger: StuffMe Hearing Argues Over Moveable Feast

New Zealand's two largest news publishers are appealing against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Elsewhere:


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>

ALSO:


Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>

ALSO:

Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>