Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NZ Life & Leisure Fastest Growing Lifestyle Mag

NZ Life & Leisure magazine NZ’s fastest growing lifestyle magazine – latest audited circulation figures

NZ Life & Leisure has been confirmed today as New Zealand’s fastest-growing lifestyle magazine, according to the latest NZ Audit Bureau of Circulation figure.

NZ Life & Leisure’s circulation has rocketed 28 percent in six months, the Audit Bureau figures showed.

``After winning Lifestyle Magazine of the Year, Designer of the Year and being a Qantas Newsstand Magazine of the Year finalist in our first few months, this is the perfect circulation result for us,’’ NZ Life & and Leisure,” editor Kate Coughlan said today.

``We are the newest title on the block and we have blitzed the market with growth. It shows that readers love what we are doing and buying the magazine in rapidly increasing numbers.’’

Coughlan said that the New Zealand magazine market was the most competitive in the world and that launching a new title was a high-risk business.

``This is especially true of an expensive magazine to produce like NZ Life & Leisure. But my belief is that New Zealand readers always respond to quality. They were looking for a step-up in their lifestyle magazine offerings and that is what we are giving them.”

The audit just released shows NZ Life & Leisure circulation is 18,832 per issue, up from 14,526 previously and that substantial growth is against a declining trend in most magazines with some mature titles in serious decline.

The magazine market is showing minimal growth flat overall and decline in with growth coming at the expense of older, more established titles.

NZ Life & Leisure’s growth shows publishers need to be more in tune with their readers than ever before.

Teen magazines have done better than the rest of the market – maybe a trend to watch. The food category also continues to grow with several new titles competing with established market leaders such as Cuisine for sales.

Food continues to grow but only at the expense of the established leader, Cuisine.

The home title category is flat-lining looking a bit sad with some titles showing significant declines. This home category includes such titles as NZ House & Garden, Your Home & Garden and Home & Entertainment all showing serious decline.

Ends

copyright Word of Mouth Media NZ

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news