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Sentinel Leading The World In Home Equity Release

Sentinel Leading The World In Home Equity Release

Local home equity release specialist, Sentinel, with an estimated 90% share of the growing New Zealand market is not a company to let the grass grow under its feet.

Having only recently announced its entry into South Africa, this week Managing Director Richard Coon confirmed that they had launched in Spain and were already taking bookings for seminars starting in Marbella on the 7th of September.

He went on to say, “we are initially tackling the expatriate market which represents around 10% of Spain’s 44 million population. From there we will rapidly expand to include the local market, a total of over 10 million aged 65 plus.

“We have been researching Spain for over a year and have conducted focus groups across the country that indicate a very strong demand for home equity release. There have been a few challenges as this is our first country with Napoleonic rather than Anglo-Saxon law; however we have managed to resolve all the issues.”

Sentinel has teamed up to form Seniors Money Spain with Blevins Franks International, established more than 30 years ago. With 12 offices located in Spain, it is the largest firm of financial advisers to retired expatriates in Southern Europe.

According to Richard Coon “Blevins Franks is the perfect joint venture partner for us. They have a terrific reputation and very strong distribution within our target market. I believe that with the addition of Spain to existing operations in New Zealand, Australia, South Africa and Ireland and with two more launches in the pipeline, Sentinel has now firmly established itself as the world’s leading home equity release specialist.

“This means that Sentinel can bring new world leading product innovations, world best practice and benefits of scale to its New Zealand home market, so it’s a win/win for both Sentinel and its clients.”

Sentinel raised $20m of new equity earlier this year from Quadrant Private Equity and with total group equity of over $45m is well set up to achieve its ambitious expansion plans.


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