Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Reader’s Digest Appealing ASCB Decision

Media Statement
28 August 2006
Reader’s Digest Appealing ASCB Decision

Reader’s Digest is appealing a decision by the NZ Advertising Standards Complaints Board that one of its recent mail pieces was misleading. The Advertising Standards Complaints Board has received one complaint regarding a promotional mail piece that was sent out in New Zealand earlier this year, claiming it was misleading and the Advertising Standards Complaints Board has upheld that complaint.

Reader’s Digest managing director, Paul Heath, says the company is surprised with the decision, based on only one complaint and does not believe that it is misleading.

“This offer was mailed in New Zealand as well as other countries and the company is not aware of any other complaints. This particular mail piece did not require the consumer to order any product, but to simply respond to a lucky number draw for a chance to win $45,000.

“However, it is never our intention to mislead consumers in any country in which we operate and so we will nonetheless take this decision on board,” says Mr Heath.

Reader’s Digest has been operating in New Zealand for almost 60 years. Over this period a number of New Zealand consumers have won prizes in the company’s popular sweepstakes promotions, with some Kiwis winning major prizes. The most recent being Mr Hari, a market gardener from Pukekohe, winning $400,000 in February 2004.

Mr Heath says the company is not aware of any significant consumer concerns regarding its promotions, however, Reader’s Digest will commission independent research to confirm its understanding of how the majority of New Zealand consumers feel, rather than rely on an isolated complaint.

Reader’s Digest has advised the ASCB that it will appeal the decision.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>

ALSO:

Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>

ALSO:

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news