Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Trade Me Online Mapping Service Rises to TopSpot

HitwiseNZPress Release

Trade Me Online Mapping Service Rises to TopSpot

Click for big version

Auckland, August 25, 2006. According to Hitwise, the world™s leading online competitive intelligence service, mapping website, smaps ( which is owned by TradeMe, has taken the top Travel “ Maps position in website visits for the week ending August 19, 2006 in a space of only three weeks.

Trade Me (, the leading Shopping & Classifieds website visited by New Zealand users, accounted for 49% of smaps upstream traffic for the week ending August 19, 2006. This not only demonstrates that the referral of traffic from Trade Me has been instrumental in the success of smaps™ launch, but the potential traffic power of a link on the Trade Me homepage.

NZ Weekly Market Share of Visits to Travel - Maps

smaps now holds close to 30% of market share in Travel “ Maps in what has become an increasingly competitive space during the last 3 months, with players including Google Maps (, Wises ( and new comer, Yellow Pages Maps (

The technology behind smaps is powered by New Zealand start-up, ProjectX Technology ( who also created mapping website, ZoomIn ( ZoomIn ranked at #6 position for the week ending August 19, 2006.

Media Inquiries: James Borg, MarketingDirector “ Asia Pacific 0800 HITWISE

About Hitwise Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise™s patented methodology anonymously captures the online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at

For up to date analysis of online trends, please visit the Hitwise Intelligence Analyst Weblogs at

If you would like to opt out of any future Hitwise press releases, please respond with "Opt Out" within the subject line.


© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news