Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Telecom Giant locked in price war


4th September 2006

Telecom Giant locked in price war with Auckland based start up.


In a tale reminiscent of David & Goliath, Auckland based start up Splurf is locked in a price war with Telecom's online giant, Ferrit.

However in true David & Goliath fashion this little online battler refuses to be intimidated by its much larger adversary. “Any online site that needs to spend millions on TV, Print & Radio Advertising like Ferrit to generate traffic to their site is simply missing the whole point of being online in the first place”, says Splurf Co-founder Patrick McPhee. “As preposterous as this may sound we’re actually competing quite successfully against Ferrit, and its got to the stage where they’re actually undercutting our pricing to try and take one of our major clients”.

“The Splurf business model is being welcomed by consumers eager to save time and avoid the hassle of having to search through hundreds and sometimes thousands of results to find what they want. Our service eliminates the need for search and that renders guys like Ferrit and the Yellow Pages obsolete” says Splurf Director Nigel Lewis. “Selling the Yellow Pages is the smartest thing Telecom have done in a long time. Once Splurf goes live in October their days are numbered”, adds Lewis

Splurf currently has over 10,000 members and is aiming to have the same number of businesses on board within the first month of going live. “Our aim is to create the most customer centric online service in the world; we’ve designed Splurf so that the customer is in the power position. At Splurf we believe that the Customer really is King”, says Nigel Lewis. “When you come to Splurf you’ll be able to source a minimum of 3 quotes from over 100 business categories for products and services within your local area at the push of a button. That’s significant, and it’s got a few large organizations like Ferrit standing up and taking notice!”

The early signs indicate Splurf could catch on. The Splurf Co-founders are currently fielding offers from as far abroad as Kelowna, British Columbia. “We get 2 or 3 offers for investment a week”, says Lewis. “Last week we had one interested party fly over from Brisbane”. “I’ll admit it’s going to be tough going to knock over an outfit like Ferrit”, says McPhee “but we can definitely give them and a few others a good shake up. If David knocked over the Giant so can we!”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news