Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


New Zealand Springs On the Aussies

New Zealand Springs On the Aussies

Spring has sprung, flowers are blooming – and the Aussies are coming!

A new Tourism New Zealand Spring Festival marketing campaign is set to encourage an influx of Australian tourists to regional New Zealand.

Highlighting food and wine, garden and arts events all over New Zealand, the Spring Festival is part of Tourism New Zealand’s new ‘What’s On’ campaign featuring Petra Bagust and Robbie Magisiva. The campaign gives Australians specific suggestions of what there is to do in New Zealand, focussing on the Spring Festival events. In August when ‘What’s On’ was launched, Australians became the top users of Tourism New Zealand’s website

The Spring Festival takes some of New Zealand’s events, such as the World of WearableArt™ Awards, Toast Martinborough and the Taranaki Rhododendron & Garden Festival, and wraps them up into a campaign. It has been devised by Tourism New Zealand to give Australians more reasons to take the trip across the Tasman, to get them to come in the shoulder seasons for tourism, and to visit more regions of the country.

“Australians think that they know what there is to do in New Zealand, but are often not aware of the variety and quality of events on offer in our country,” says Tourism New Zealand Chief Executive George Hickton. “The Spring Festival packages up a variety of events in the pre-summer season as a ‘hook’ to inspire them to come over here, now!”


© Scoop Media

Business Headlines | Sci-Tech Headlines


Voluntary Administration: Renaissance Brewing Up For Sale

Renaissance Brewing, the first local company to raise capital through equity crowdfunding, is up for sale after cash flow woes and product management issues led to the appointment of voluntary administrators. More>>


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>


Media Mega Merger: Full Steam Ahead For Appeal

New Zealand's two largest news publishers have confirmed they are committed to pursuing their appeal against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>


Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>