Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Santa Fe ad a runaway success

Santa Fe ad a runaway success

Santa Fe
TVC
Click to enlarge

New Zealand’s favourite TV commercial promotes a sellout success for the Hyundai Santa Fe SUV.


15 September 2006
Immediate release


Santa Fe ad a runaway success


New Zealand’s favourite new TV commercial is the Hyundai ad with the cute toddlers heading to the surf in a Santa Fe SUV.

An AdMedia survey, undertaken by TNS NZ, out today shows the ad received almost double the rating of any other commercial launched this year.

The August survey, showing a snapshot of kiwi viewers’ favourites’ in July when the Santa Fe was introduced, rated Santa Fe the most-liked current ad , scoring four times higher than any other in that month.

Media sources say the rating is remarkable in a very cluttered advertising market.

The commercial, created by advertising agency Assignment Group, has been hailed by Hyundai Automotive Managing Director, Philip Eustace as a further step for Hyundai into the New Zealand public consciousness.

“This is a great ad that clearly touches the hearts of New Zealanders, placing the Santa Fe right in front of its target market: families.”

So the Santa Fe commercial is a popular ad, but did it work?

“It’s been a runaway success,” said Mr. Eustace.

“We expected the Santa Fe to be a popular vehicle so we ordered plenty of them, in the various different models. But we have already run short of stock, just a couple of months since we launched.

“Our dealers are crying out for more and customers are having to wait for some models, especially in their colour choice.

“Undoubtedly that is partly due to the TV commercial.

“It just shows the Santa Fe is the best possible combination: a great car from a great brand with great advertising. “

The survey results are outlined in the latest issue of industry magazine Admedia, out today.

The survey is conducted by TNS NZ in the second week of each month amongst 1,000 New Zealanders aged 15 and over, drawn from an online research panel of more than 105,000 members. The panel is representative of the 70 percent of New Zealanders who are online and the survey is quota managed by age, sex and region throughout the country, giving a statistically significant representation of the wider New Zealand public.


ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>

ALSO:

Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>

ALSO:

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news