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New appointments bring support to global hub

New appointments bring support to The Hyperfactory’s global development hub

The Hyperfactory has bolstered its award winning Auckland based production team with two first class additions, Production Team Co-ordinator, Martin Schrick and Project Manager, Peter Morrison. Their addition to the team reflects the increased complexity of the production operation at The Hyperfactory with the team regularly deploying ‘world-first’ campaigns in five countries, across three continents.

Martin has been working in the internet arena since 1994 helping to develop ground breaking internet and mobile applications across the globe. In 1999, Martin helped to take dot com startup iPrint from 10 to 300 employees and successful IPO. He then co-founded one of the first mobile betting companies, Wireless Wager. Before joining The Hyperfactory, Martin was the manager of all website properties of Australian online betting company IASbet, a company with a yearly turnover in excess of AUD800 million.

As Production Team Co-ordinator, Martin is responsible for managing all facets of technical development and delivery of every one of The Hyperfactory’s campaigns executed globally.

Peter Morrison also has a long pedigree in the mobile internet industry as a founding member of the team that developed the first person to person betting service for the Southern Hemisphere and one of the first WAP betting services in the world. He then went on the co-found Maverick Ventures Ltd, the developer and operator of, a leading online poker information website. Peter has been involved in The Hyperfactory since its inception five years ago and recently rejoined the company after spending two years in Europe.

Derek Handley, The Hyperfactory’s CEO, explains what impact the appointments will have, “Our production team in Auckland are developing and deploying ground breaking mobile marketing campaigns in New Zealand, Australia, Hong Kong, China, and the USA. With so much activity focused on our Auckland hub, it was crucial to increase the head count; Martin and Peter are welcome additions to the team and are already bringing their considerable expertise.”

Kiwi mobile marketer relocates to Hong Kong

Howard Hunt, a seasoned business development manager from the New Zealand market has relocated to Hong Kong to bolster The Hyperfactory’s considerable sales success in the region. Howard, who joined The Hyperfactory as a new graduate has been an integral player in the development and success of The Hyperfactory’s New Zealand office and is looking forward to the opportunity to transfer the knowledge and experience gained there to the Asian market.

Howard joins Shannon Lam and Geoffrey Handley, co-founder of The Hyperfactory and Director of New Business, Asia. He is replaced in New Zealand by Jamie Larnach, previously communications manager at Nelson City Council. Jamie has several strings to his bow including graphic design and video editing and is already applying his creativity and innovation to interactive mobile marketing campaigns in NZ.

About The Hyperfactory
The Hyperfactory was founded in New Zealand in 2000 and now has offices in China (Hong Kong and Shanghai), New York, India, and New Zealand, with a network of operations spanning the Americas and Asia Pacific. In addition to ranking in the top 50 Fastest Growing Companies in the 2004 Deloitte Asia Pacific Fast 500, The Hyperfactory has received a number of prestigious international accolades, including winner of the Best Use of Wireless category at the 2005 ad:tech awards in New York, and finalists at the 2005 and 2004 ad:tech Awards , 2004 Global Messaging Awards, London, and 2003 & 2002 GSM Global Awards, Cannes.

The Hyperfactory continues to pioneer the production of world class interactive mobile marketing and business initiatives which promote connectivity between people and brands. By embracing new telecommunication technology, The Hyperfactory enhances the interactive mobile media experience for consumers across global markets including Asia Pacific, American and European markets.

Providing strategic counsel at every stage of the campaign, from conceptual ideas to execution; The Hyperfactory works in close partnership with all major global agency partners and has clients in China including Lexus, Toyota, Johnson & Johnson, adidas, Levis and McDonald’s.


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