Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Spectacular bakery concept sets new paradigm

Spectacular bakery concept sets new paradigm

Progressive Enterprises has really stepped outside the square when it comes to the concept and design of the bakery departments in its two most recent developments - Woolworths St James in Hamilton and Foodtown Sylvia Park.

The Hamilton bakery has been operating for about eight weeks, opening just a few days before the very similar one at Sylvia Park. “These two bakeries are unique to New Zealand and there is nothing like them in the rest of the country,” says Progressive’s equipment supply co-ordinator, Bill Baines.

The bakery design and concept, from Progressive's own design team headed by David Ivory, elaborates on the 'store within a store' theme that the company has successfully employed in a number of its other categories.

Gil Retter from Dimension Display, who implemented the Hamilton project, says his company was really surprised when the concept was first presented to them. 'We are used to clients developing their merchandising solutions in an evolutionary way, but this concept was taking a giant leap in terms of visual impact, quality specification and complexity. This time the designers had really outdone themselves in terms of ‘wow’ factor.”

The design and layout draws the customer into the bakery and, thanks to curved floor-to-ceiling amber-orange sectional walls, the bakery is visible from most parts of the store.

Once in the area, the highly specified fixtures, lighting and signs all work together to create a special upmarket ambience. Without even looking at the beautifully displayed product, customers know they are going to find a lot more than a sliced white sandwich loaf here!

“This was a very challenging project because we had to go from original drawings to installation in 16 weeks,” says Bill Baines. “The project was extensive and the design criteria were exacting using unusual materials with very original shapes and contours.

“We use Retail Dimension for a significant number of projects mainly because their team covers all the bases - including designers who can understand and interpret our concepts and design requirements and people with all the practical implementation skills including a full understanding of materials and their capabilities. This translates to an ability to take a design and figure out the best and most practical way to turn the concept into a reality - a factor that was especially critical in the bakery implementation.”

While the concepts were well developed, it still took hundreds of hours of designer time to convert them into a form that Retail Dimension was confident could be manufactured and installed without problems, yet still give the impact intended.

Gil Retter says, “There was no time for prototypes or trials - it had to be right first time. At one stage we had three of our four in-house industrial designers working full time on the project.”

In the final analysis, the project was very satisfying on a number of fronts. “In addition to a client that knew what it wanted and was prepared to step well outside the square to get it, we had the chance to work with new and challenging processes and materials.”

“Bringing home a difficult job on time and to the client's satisfaction is rewarding in itself but perhaps the greatest satisfaction is hearing that the new bakeries are already generating sales well above expectations,” concludes Gil Retter.

Retail Dimension offers a national display, merchandising and shopfitting service backed by factories in Auckland, Wellington and Palmerston North.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news