Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


It’s Official – NZ Is The Coolest Place on Earth

Tuesday 26 September 2006

MEDIA RELEASE
FOR IMMEDIATE RELEASE


It’s Official – New Zealand Is The Coolest Place on Earth

Poll results from the UK have put New Zealand firmly in the number one spot for the world’s coolest destination.

“This win is a vindication of the recent work we’ve put in to the UK market, with the Chelsea Flower Show and our ‘Come Now. If Not Sooner’ advertising campaign ensuring New Zealand stays top of mind with potential travellers,” says George Hickton, Chief Executive of Tourism New Zealand.

CoolBrands is a project developed by UK brand consultancy firm Superbrands, and defines ‘brands that have become extremely desirable among many style leaders and influencers. They have a magic about them, signifying that users have an exceptional sense of taste and style’.

New Zealand was noted as a destination with a “…point of authenticity” by the editor of Condé Nast Traveller Magazine Sarah Miller. Professional nation brander Wally Olin, says that “New Zealand has been “…very, very clever. It has turned its disadvantages into advantages.” The London News specifically isolates the marketing campaign as having an impact saying “Reaping the benefits of its recent marketing campaign, New Zealand is apparently the hottest place to be.”

“It’s very gratifying to see we are such a desirable destination, especially as this poll includes opinion leaders who can have an real influence on people’s travel choices.” says Mr Hickton.

“This is the second award New Zealand has received in the UK this September, with Conde Nast Traveller magazine also voting New Zealand best destination this month.”

CoolBrands was established in 2001, and is seen as the barometer of a brand’s ‘cool’ factor.
Researchers looked at thousands of brands before selecting 650 to put to a vote by both a panel of 23 ‘style’ judges and the general public. 1725 people took part in the online survey, and fewer than 5% of brands initially considered made it to the final list.

New Zealand outperformed major tourism destinations such as Morocco, Australia and the Maldives to take out the award, with The London News calling it, “The hottest place to be”.

Top Ten Destinations as voted by CoolBrands

1. New Zealand 2. Morocco 3. Fiji 4. Prague 5.Australia 6. Maldives 7. Amsterdam 8. Brighton 9. Bahamas 10. Bermuda

The UK is New Zealand's second-largest inbound tourism market after Australia. In the year ending August 2006, 289,134 people arrived in New Zealand from the UK.

ENDS

www.tourismnewzealand.com
www.newzealand.com

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Crown Accounts: Government Ekes Out Six-Month Surplus Of $9M

The New Zealand government eked out a tiny surplus in the first six months of the fiscal year as growth in domestic consumption lifted the goods and services tax take, while uncertainties over the Kaikoura earthquake costs meant expenses were less than expected. More>>

ALSO:

Almost 400 Jobs: Shock At Cadbury's Dunedin Factory Closure

Workers at Cadbury in Dunedin are reeling after learning this morning that the iconic Cadbury factory is to close, with the loss of almost 400 jobs... “The company had reported it was doing well and this has come out of the blue,” says Chas. More>>

ALSO:

Transport: Boards Of Inquiry For Auckland Roading Projects

Boards of Inquiry have been appointed to decide on two significant Auckland roading projects in a move which will get a decision by the end of the year, Environment Minister Dr Nick Smith and Conservation Minister Maggie Barry announced today. More>>

ALSO:

Three Months On: Quake Reciovery In Kaikōura And Elsewhere

Three months after the magnitude 7.8 earthquake on 14 November, encouraging recovery progress is being made in affected communities. More>>

ALSO:

Jetstar, Qantas For Govt Transport: Government Still In Talks With Air NZ

The government is still negotiating with national carrier Air New Zealand in a cross-agency air travel contract that will add a number of new airlines to the list of approved flyers. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news