Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


It’s Official – NZ Is The Coolest Place on Earth

Tuesday 26 September 2006

MEDIA RELEASE
FOR IMMEDIATE RELEASE


It’s Official – New Zealand Is The Coolest Place on Earth

Poll results from the UK have put New Zealand firmly in the number one spot for the world’s coolest destination.

“This win is a vindication of the recent work we’ve put in to the UK market, with the Chelsea Flower Show and our ‘Come Now. If Not Sooner’ advertising campaign ensuring New Zealand stays top of mind with potential travellers,” says George Hickton, Chief Executive of Tourism New Zealand.

CoolBrands is a project developed by UK brand consultancy firm Superbrands, and defines ‘brands that have become extremely desirable among many style leaders and influencers. They have a magic about them, signifying that users have an exceptional sense of taste and style’.

New Zealand was noted as a destination with a “…point of authenticity” by the editor of Condé Nast Traveller Magazine Sarah Miller. Professional nation brander Wally Olin, says that “New Zealand has been “…very, very clever. It has turned its disadvantages into advantages.” The London News specifically isolates the marketing campaign as having an impact saying “Reaping the benefits of its recent marketing campaign, New Zealand is apparently the hottest place to be.”

“It’s very gratifying to see we are such a desirable destination, especially as this poll includes opinion leaders who can have an real influence on people’s travel choices.” says Mr Hickton.

“This is the second award New Zealand has received in the UK this September, with Conde Nast Traveller magazine also voting New Zealand best destination this month.”

CoolBrands was established in 2001, and is seen as the barometer of a brand’s ‘cool’ factor.
Researchers looked at thousands of brands before selecting 650 to put to a vote by both a panel of 23 ‘style’ judges and the general public. 1725 people took part in the online survey, and fewer than 5% of brands initially considered made it to the final list.

New Zealand outperformed major tourism destinations such as Morocco, Australia and the Maldives to take out the award, with The London News calling it, “The hottest place to be”.

Top Ten Destinations as voted by CoolBrands

1. New Zealand 2. Morocco 3. Fiji 4. Prague 5.Australia 6. Maldives 7. Amsterdam 8. Brighton 9. Bahamas 10. Bermuda

The UK is New Zealand's second-largest inbound tourism market after Australia. In the year ending August 2006, 289,134 people arrived in New Zealand from the UK.

ENDS

www.tourismnewzealand.com
www.newzealand.com

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Floods: Initial Assessment Of Economic Impact

Authorities around the region have compiled an initial impact assessment for the Ministry of Civil Defence, putting the estimated cost of flood recovery at around $120 million... this early estimate includes social, built, and economic costs to business, but doesn’t include costs to the rural sector. More>>

ALSO:

Food: Govt Obesity Plan - No Tax Or Legislation

Speaking to Q+A’s Corin Dann this morning, health minister Jonathan Coleman said tackling obesity was at the top of the Government’s priority list, but there was “no evidence” a sugar tax worked, and further regulation was unnecessary. More>>

ALSO:

Treasury Docs On LVR Policy: Government Inaction Leads To Blurring Of Roles

The Treasury wouldn’t have had to warn the Reserve Bank to stick to its core functions if the Government had taken prompt and substantial measures to rein in skyrocketing Auckland house prices, Labour’s Finance spokesperson Grant Robertson says. More>>

ALSO:

Final EPA Decision: Tough Bar Set For Ruataniwha Dam

Today’s final decision by the Tukituki Catchment Board of Inquiry is good news for the river and the environment, says Labour’s Water spokesperson Meka Whaitiri. “Setting a strict level of dissolved nitrogen in the catchment’s waters will ensure that the dam has far less of an impact on the Tukituki river." More>>

ALSO:

"Don’t Give Up":
End Of Kick-Start Hits KiwiSaver Enrolments

ANZ said new enrolments for the ANZ KiwiSaver Scheme had dropped by more than 50% since the Government announced an immediate end to the $1,000 KiwiSaver kick-start incentive in the Budget last month. More>>

ALSO:

Serious Fraud Office: Alex Swney Receives Jail Sentence

Former Chief Executive of Heart of the City Alex Swney has been sentenced to five years and seven months’ imprisonment for charges brought respectively by the Serious Fraud Office (SFO) and the Inland Revenue. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news