Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


It’s Official – NZ Is The Coolest Place on Earth

Tuesday 26 September 2006

MEDIA RELEASE
FOR IMMEDIATE RELEASE


It’s Official – New Zealand Is The Coolest Place on Earth

Poll results from the UK have put New Zealand firmly in the number one spot for the world’s coolest destination.

“This win is a vindication of the recent work we’ve put in to the UK market, with the Chelsea Flower Show and our ‘Come Now. If Not Sooner’ advertising campaign ensuring New Zealand stays top of mind with potential travellers,” says George Hickton, Chief Executive of Tourism New Zealand.

CoolBrands is a project developed by UK brand consultancy firm Superbrands, and defines ‘brands that have become extremely desirable among many style leaders and influencers. They have a magic about them, signifying that users have an exceptional sense of taste and style’.

New Zealand was noted as a destination with a “…point of authenticity” by the editor of Condé Nast Traveller Magazine Sarah Miller. Professional nation brander Wally Olin, says that “New Zealand has been “…very, very clever. It has turned its disadvantages into advantages.” The London News specifically isolates the marketing campaign as having an impact saying “Reaping the benefits of its recent marketing campaign, New Zealand is apparently the hottest place to be.”

“It’s very gratifying to see we are such a desirable destination, especially as this poll includes opinion leaders who can have an real influence on people’s travel choices.” says Mr Hickton.

“This is the second award New Zealand has received in the UK this September, with Conde Nast Traveller magazine also voting New Zealand best destination this month.”

CoolBrands was established in 2001, and is seen as the barometer of a brand’s ‘cool’ factor.
Researchers looked at thousands of brands before selecting 650 to put to a vote by both a panel of 23 ‘style’ judges and the general public. 1725 people took part in the online survey, and fewer than 5% of brands initially considered made it to the final list.

New Zealand outperformed major tourism destinations such as Morocco, Australia and the Maldives to take out the award, with The London News calling it, “The hottest place to be”.

Top Ten Destinations as voted by CoolBrands

1. New Zealand 2. Morocco 3. Fiji 4. Prague 5.Australia 6. Maldives 7. Amsterdam 8. Brighton 9. Bahamas 10. Bermuda

The UK is New Zealand's second-largest inbound tourism market after Australia. In the year ending August 2006, 289,134 people arrived in New Zealand from the UK.

ENDS

www.tourismnewzealand.com
www.newzealand.com

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Post-Post: Brian Roche To Step Down As NZ Post CEO

Brian Roche will step down as chief executive of New Zealand Post in April 2017, having led the state-owned postal service's drive to adjust to shrinking mail volumes with a combination of cost cuts, asset sales, modernisation and expansion of new businesses. More>>

ALSO:

Company Results: Air NZ Rides The Tourism Boom With Record Full-Year Earnings

Air New Zealand has ridden the tourism boom and staved off increased competition to deliver the best full-year earnings in its 76-year history. More>>

ALSO:

New PGP: Sheep Milk Industry Gets $12.6M Crown Funding

The Sheep - Horizon Three programme aims to develop "a market driven, end-to-end value chain generating annual revenues of between $200 million and $700 million by 2030," according to a joint statement. More>>

ALSO:

Half Full: Fonterra Raises Forecast Milk Price

Fonterra Co-operative Group Limited today increased its 2016/17 forecast Farmgate Milk Price by 50 cents to $4.75 per kgMS. When combined with the forecast earnings per share range for the 2017 financial year of 50 to 60 cents, the total payout available to farmers in the current season is forecast to be $5.25 to $5.35 before retentions. More>>

ALSO:

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news