Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


It’s Official – NZ Is The Coolest Place on Earth

Tuesday 26 September 2006

MEDIA RELEASE
FOR IMMEDIATE RELEASE


It’s Official – New Zealand Is The Coolest Place on Earth

Poll results from the UK have put New Zealand firmly in the number one spot for the world’s coolest destination.

“This win is a vindication of the recent work we’ve put in to the UK market, with the Chelsea Flower Show and our ‘Come Now. If Not Sooner’ advertising campaign ensuring New Zealand stays top of mind with potential travellers,” says George Hickton, Chief Executive of Tourism New Zealand.

CoolBrands is a project developed by UK brand consultancy firm Superbrands, and defines ‘brands that have become extremely desirable among many style leaders and influencers. They have a magic about them, signifying that users have an exceptional sense of taste and style’.

New Zealand was noted as a destination with a “…point of authenticity” by the editor of Condé Nast Traveller Magazine Sarah Miller. Professional nation brander Wally Olin, says that “New Zealand has been “…very, very clever. It has turned its disadvantages into advantages.” The London News specifically isolates the marketing campaign as having an impact saying “Reaping the benefits of its recent marketing campaign, New Zealand is apparently the hottest place to be.”

“It’s very gratifying to see we are such a desirable destination, especially as this poll includes opinion leaders who can have an real influence on people’s travel choices.” says Mr Hickton.

“This is the second award New Zealand has received in the UK this September, with Conde Nast Traveller magazine also voting New Zealand best destination this month.”

CoolBrands was established in 2001, and is seen as the barometer of a brand’s ‘cool’ factor.
Researchers looked at thousands of brands before selecting 650 to put to a vote by both a panel of 23 ‘style’ judges and the general public. 1725 people took part in the online survey, and fewer than 5% of brands initially considered made it to the final list.

New Zealand outperformed major tourism destinations such as Morocco, Australia and the Maldives to take out the award, with The London News calling it, “The hottest place to be”.

Top Ten Destinations as voted by CoolBrands

1. New Zealand 2. Morocco 3. Fiji 4. Prague 5.Australia 6. Maldives 7. Amsterdam 8. Brighton 9. Bahamas 10. Bermuda

The UK is New Zealand's second-largest inbound tourism market after Australia. In the year ending August 2006, 289,134 people arrived in New Zealand from the UK.

ENDS

www.tourismnewzealand.com
www.newzealand.com

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Air NZ Wine Awards: Victory For Villa Maria As Pinot Noir Thrills

It was a night to remember as Villa Maria Estate picked up one of the highest accolades of the evening, the O-I New Zealand Reserve Wine of the Show Trophy, at the 28th Air New Zealand Wine Awards. The Villa Maria Single Vineyard Southern Clays Marlborough ... More>>

ALSO:

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Gordon Campbell: On The Australians Scoring Trade Points Against Us With The Chinese

It hasn’t been a great year for Trade Minister Tim Groser... To top it off, Australia has just signed a FTA with China that has far better provisions on dairy exports than what New Zealand currently enjoys in our own FTA with China. More>>

ALSO:

Iwi & Local Consultation: Oil And Gas Block Offer 2015 Begins

Energy and Resources Minister Simon Bridges today announced the start of the Block Offer 2015 process for awarding oil and gas exploration permits. More>>

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news