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Cool Crocs Invade New Zealand Shores

Media release 25 September 2006

Cool Crocs Invade New Zealand Shores

CROCS™, the revolutionary footwear that has proved a smash hit success worldwide has at last hit New Zealand shores. Manufacturers of a new breed of funky comfort footwear, CROCS™ has created the ultimate casual shoe infusing functionality with fashion and fun.

CROCS™ have been sold in New Zealand since late last year, and are poised to become the next big shoe phenomenon following trends already witnessed in the UK, USA and Asia. With more than seven styles and 20 colours to choose from CROCS™ are popular with people of all ages from kids to celebrities. The original ‘Beach’ design has already established an enviable reputation as the number one best selling style in the USA and is praised for its durability, versatility and maximum comfort factor.

CROCS™ were initially created when the three founders were searching for the perfect boat shoe. In just three years, CROCS™ has become a shoe phenomenon loved by doctors, nurses, athletes, chefs, travelers, gardeners, service professionals, fashionistas and of course boaters!

CROCS™ footwear provides ultimate comfort and performance through its unique materials and designs. Made from Croslite™, a material unique to CROCS™, the shoes warm and soften with body heat molding to the user’s feet giving the feeling of walking on air. CROCS™ are also resistant to bacteria that cause foot and shoe odour making smelly shoes a thing of the past.

CROCS™ are perfect for boating, gardening, busy professionals and everyday wear. They will not mark floors or boat-decks and are ideal for people who are on their feet all day and need light, comfortable shoes. Now available in more than 40 countries worldwide CROCS™ come in a wide array of colours and styles – neat for any feet!

Price range: NZ$49.95

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Media release 25 September 2006


CROCS™ ON THE BEACH

Leading footwear company CROCS™ has landed in New Zealand and their most innovative and popular design Beach™ is on sale now.

CROCS™ have been sold in New Zealand since late last year, and are poised to become the next big shoe phenomenon following trends already witnessed in the UK, USA and Asia. The original Beach™ design has already established an enviable reputation as one of the best selling styles in the USA and is praised for its durability, versatility and maximum comfort factor.

In 2002, CROCS™ introduced its original Beach™ model as a solution for boaters who needed slip resistant shoes that did not mark boat decks. However, the popularity of CROCS™ has since extended well beyond the traditional marine community by attracting a broad demographic of consumers with its fun and fashionable comfort footwear.

CROCS™ has continued to expand its footwear line and now offers seven unique shoe models in up to 20 colours. In 2005, the company further diversified its offerings with the launch of the CROCS™ Gear line, which includes CROCS™ sunglasses, kneepads, clothing and hats soon to be available in New Zealand.

CROCS™ are made of a proprietary closed-cell resin called Croslite™, which warms and softens with body heat and molds to the foot of its user. Croslite™ is a material unique to CROCS™ that is odour-resistant, lightweight and gives the feeling of walking on air. Designed with built in arch and heel support, the CROCS™ range aims to help reduce muscle fatigue in the feet and legs. The ultimate in comfort and functionality, CROCS™ are the only shoes to have been praised and certified by United States Ergonomics.

In less than three years, CROCS™ has become a phenomenon all its own, loved by, doctors, chefs, athletes, outdoor enthusiasts, celebrities, families and of course – boaters. Get your original Beach™ CROCS™ today - the perfect treat for any feet!

Prices from $49.95

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Media release 25 September 2006
CROCS™
The perfect comfy pair for fashion, function and fun!

The CROCS™ story began in July 2002 when three Boulder, Colorado based founders, who dreamed about the perfect boat shoe, decided to create and market a unique product designed for boating and outdoor use. Sharing a dream of making the perfect boat shoes, they wanted fashion, fun and an extremely comfortable shoe in existence.

In just three years, CROCS™ has become a phenomenon all its own, loved by doctors, chefs, athletes, outdoor enthusiasts, celebrities, families and of course – boaters. In 2005, Footwear News, a leading footwear trade publication, named CROCS™ "Brand of the Year" to honor the company's success in the retail industry and the overwhelmingly positive response to the brand from consumers. Previous winners of this prestigious award include Jimmy Choo, Christian Louboutin and Puma. From the success of the original Beach™ model, CROCS™ moved on to develop a collection of styles including Aspen, Athens, Niles, Professional and the Turbo Strap and Knee Pads.

CROCS™ shoes are a new breed of footwear that provides comfort with a space-age material that has incredible benefits. All CROCS™ shoes feature CROCS™’ proprietary closed cell resin, Croslite®, which warms and softens with body heat and molds to the user’s feet. The European styling of the orthotic heel, built-in arch support, and tarsal bar position your feet for the ultimate in foot comfort and health. Croslite® is anti-microbial which means CROCS™ are resistant to bacteria that cause foot and shoe odour making smelly shoes a thing of the past!

CROCS™ are perfect for boating, diving, water sports and everyday wear. They will not mark floors or boat decks and are ideal for people who are on their feet all day and need light, comfortable shoes. CROCS™ are sold in more than 40 countries worldwide and come in a wide array of colors and styles.

Try a pair on and we bet you’ll be hooked!

Frequently Asked Questions

Why are CROCS™ unique?
Only CROCS™ branded footwear are made with proprietary Croslite® which is slip-resistant. Closed-cell in nature, Croslite® is anti-microbial, virtually eliminating odour. Croslite® also enables CROCS™ to mold to your feet and resist bacteria. One-third lighter than EVA (Ethylene Vinyl Acetate, traditional foam material mainly used for shoe insoles, sport goods, mats for karate, taekwondo, yoga, martial art exercises, and machinery cushion), Croslite® resists compression.

How many styles of CROCS™ are there?
CROCS™ come in seven styles and even kid’s sizes. There are 20 colours in selected styles and sizes range from kid’s 8/9 to men’s 13.

Why name a shoe CROCS™?
The name CROCS™ was chosen because Crocodiles are tough, strong animals with no natural predators. Crocodiles are equally good in water and on land and live for a long time, which perfectly describes CROCS™ shoes!

Who wears CROCS™?
Nurses, chefs, boaters - anyone that wants a pair of comfortable shoes. The fashion-conscious love the bold colors and the unique design is an expression of individuality. Kids of all ages love the feeling of walking on marshmallows. People with troubled feet and knees relish the comfortable support and ergonomic benefits. Beach goers and travelers enjoy the easy on/off and versatile styles. It is quite amazing that one product is equally liked across all these categories and ages.

What else does CROCS™ make?
CROCS™ offer a large selection of apparel. Consumers can enjoy t-shirts, hats, socks, sunglasses, kneepads and many more exciting products to go with their shoes soon to be made available in New Zealand.

Where are the shoes manufactured?
CROCS™ were originally manufactured in Canada; however, due to their popularity and high demand has expanded to make the shoes in five countries: United States, Mexico, Italy, China, and Canada.

Why are CROCS™ beneficial for feet?
The shoes are designed with built in arch support, circulation nubs, and an orthotic heel cup to support and protect the heel. CROCS™ are the only shoes to be certified by United States Ergonomics. This indicates that CROCS™ are much more comfortable and beneficial for those standing for long periods of time as they reduce muscle fatigue in the feet and legs. CROCS™ with Croslite® requires 62% less muscle effort for standing when compared to standing barefoot. In addition, CROCS™ is ventilated for cooling and filtering purposes, as well as slip and marking resistant.

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Media release 25 September 2006

The revolutionary CROCS™ come to town
The fun yet distinctively fashionable shoes that treat your feet right


Crocs, Inc. (NASDAQ: CROX), manufacturer of a new breed of comfort footwear, is expanding to New Zealand. CROCS™, beloved by people from all walks of life for the comfort, fashion, fun, and functionality they offer, are now available in more than 40 countries worldwide.

CROCS™ were initially created when the three founders were searching for the perfect boat shoe. In just three years, CROCS™ has become a phenomenon loved by doctors, nurses, athletes, chefs, travelers, service professionals and of course, boaters!

CROCS™ footwear provides comfort and performance through its unique materials and designs. All CROCS™ shoes feature CROCS™’ proprietary closed cell resin, Croslite®, which warms and softens with body heat and molds to the user’s feet. The European styling of the orthotic heel, built-in arch support, and tarsal bar position your feet for the ultimate in foot comfort and health. CROCS™ are perfect for boating, diving, water sports and everyday wear. They will not mark floors or boat decks and are ideal for people who are on their feet all day and need light, comfortable shoes. CROCS™ are sold in more than 40 countries globally and come in a wide array of colours and styles.

Upholding its strong product message –‘designing a new breed of footwear that incorporates fashion, function, and fun in a wide range of styles and colours’– the footwear innovator has moved on to develop a unique collection of seven styles, plus an expanded selection for kids. CROCS™ also offer a large selection of apparel including t-shirts, hats, socks, sunglasses and kneepads, soon to be made available in New Zealand.

Prices from $49.95

Testimonials

“I wear them everyday.” Country Music Star, Faith Hill


“CROCS Rock!” Matt Damon


“CROCS Rock: A little bit flower child, a little more rock n’roll, funky CROCS footwear is setting a stylish pace.” Sunset Magazine, U.S.A.


“For Sand, Surf or Sidewalk” New York Times Style Section Editor


“If you have not seen them by now, you are not looking down. CROCS, those chunky, Swiss-cheesy-full-of-holes, crayola-colored clogs. Everybody’s wearing them-to the mall, to the garden, to the driving range.” Denver Post, U.S.A


“It’s not often that we see a trend that fits every demographic, but Crocs are a universal hit, and that’s no crock.” The Honolulu Star Bullentin, U.S.A.

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Media release 25 September 2006

CROCSTM Inc. Named 2005 Brand of the Year by Footwear News

CROCS™ Inc., manufacturer of a new breed of comfort shoes, was selected as a 2005 Brand of the Year Award winner by leading United States footwear trade publication, Footwear News.

When announcing this honour, Michael Altmore, Footwear News editor said, "We named Crocs 'Brand of the Year' because of the incredible success the line has had at retail. We have heard again and again from stores that Crocs were selling out this year. It's clear that the product really resonated with customers looking for something different. This is a case of a new brand making an instant connection with the shopper".

In 2002, CROCS™ introduced its original Beach™ model as a solution for boaters who needed slip resistant shoes that did not mark boat decks. However, the popularity of CROCS™ has since extended well beyond the traditional marine community by attracting a broad demographic of consumers with its fun and fashionable comfort footwear.

CROCS™ has continued to expand its footwear line and now offers seven unique shoe models in up to 20 colors. The styles currently available in New Zealand are the classic Beach model, the Athens - a two-tone, double cushioned jandal with slip resistant and non-marking soles, and the Mary-Jane – a cute slip on shoe with cross bar. All available styles come in children’s versions.

CROCS™ are made of a proprietary closed-cell resin called Croslite®, which warms and softens with body heat and molds to the foot of its user. Croslite® is the anti-microbial, odour-resistant, lightweight, material that makes CROCS™ brand products truly unique. The ergonomic design of CROCS™ shoes allows for maximum comfort while the variety of available colours and styles ensure that every consumer will find a pair that is perfectly suited to his or her needs.

"We are honored to receive the 2005 Brand of the Year Award from Footwear News,” said Ron Snyder, CEO of CROCS™, Inc. “CROCS strives to lead innovation in the footwear market with revolutionary products and materials designed to meet the demands of our diverse consumer base. This award further highlights our commitment to making a long-term contribution to the footwear industry".

The company officially received the Footwear News Brand of the Year award in a ceremony held on December 6 at the Waldorf Astoria in New York City.

About Footwear News
Footwear News is the only weekly news and fashion magazine for the United States footwear industry. Established in 1945, the publication serves retailers, manufacturers, importers, wholesalers, suppliers, tanners, finishers and members of all related fields. It offers extensive coverage of the women's, men's, and children's footwear categories across the dress, casual, athletic, extreme, outdoor, western and work boot industries.

About CROCS:
CROCS™ Founders dreamed about the perfect boat shoe. They wanted fashion, function and fun in an extremely comfortable shoe.

In less than three years, CROCS™ has become a phenomenon all of its own loved by doctors, chefs, athletes, outdoor enthusiasts, celebrities, families and of course – boaters.

Hop on a boat, stroll on the beach, or walk to a meeting, and you’ll see that CROCS™ shoes are the most comfortable and versatile shoes you'll ever own. CROCS™ are a new breed of footwear that provides comfort and performance through its unique materials and designs. All CROCS™ shoes feature CROCS™’ proprietary closed cell resin, Croslite®, which warms and softens with body heat and molds to the user’s feet. The European styling of the orthotic heel, built-in arch support, and tarsal bar position your feet for the ultimate in foot comfort and health. CROCS™ are perfect for boating, diving, water sports and every day wear. They will not mark floors or boat decks and are ideal for people who are on their feet all day and need light, comfortable shoes.

Prices from $49.95

ENDS

For stockist info, please go to: www.crocs.net.nz

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