Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Simply Squeezed Forms Investment Partnership

29 September 2006

Simply Squeezed Forms Investment Partnership

New Zealand’s leading chilled juice company has secured investment from a private equity firm, allowing it to expedite its business development and growth potential.

Crescent Capital Partners has bought a majority stake in Hawke's Bay-based Simply Squeezed Holdings, however the company management will remain in the hands of current CEO and company founder Steve Brownlie.

“We are thrilled to form an investment partnership with Crescent Capital Partners, which means we can fast track our growth aspirations,” says Mr Brownlie.

“We are set to make an even bigger mark on the New Zealand juice industry as we consolidate our position as the number one chilled juice company, with 63 per cent market share.”

Mr Brownlie will retain his position as CEO of Simply Squeezed and will continue to manage the company’s day-to-day operations and future direction setting.

“The Crescent deal is great news for Simply Squeezed and the Hawke's Bay community. We plan to increase our presence in the market and upgrade our plant and facilities to a truly best practice operation.”

Simply Squeezed is the only juice company that has its own national chilled distribution network, ensuring superior customer service and the highest quality product.

The company currently uses 80 per cent of New Zealand’s juicing oranges from crops around the country. To meet future demand, Mr Brownlie is developing orchards in the Wairoa and Gisborne regions.

Crescent’s investment is the latest milestone in Simply Squeezed’s history, which was started by the Brownlie family 40 years ago. Mr Brownlie established the juicing business under the Simply Squeezed brand in 1991.

Mr Brownlie attributes the company’s success, and in turn its investment appeal, to an unwavering commitment to providing the highest quality product at the best possible price.

- ENDS -

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news