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Stuff Refocuses on News and Information

Media Statement

3 October 2006

Stuff Refocuses on News and Information is to focus on being a specialist news and information provider.

Over coming months it will withdraw from employment and property listings, and move to provide more local, national and international news and information.

Fairfax Media’s Group Head of Digital, Nic Cola, said that Propertystuff and Jobstuff would be integrated into Trade Me Property and Trade Me Jobs respectively.

“Stuff will make news and information its primary focus,” said Mr Cola.

“For the past six years Stuff has been rated this country’s top online media site, and it will build on that solid reputation.

“That’s where Stuff’s future lies.

“Already Stuff receives more than 1.6 million unique visitors a month, and our target is to grow that number significantly.

“We also have plans to make the site number one in terms of entertainment, lifestyle and leisure.”

From today Stuff and Trade Me will provide direct links to each other through navigation bar links.

No jobs will be made redundant at Stuff as a result of the changes.


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