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Singapore Airlines to Introduce New Economy Cabin

3 October 2006

Singapore Airlines to Introduce New Economy Class Cabin

Ergonomically designed with smart features, the new Singapore Airlines Economy Class cabin will offer greater comfort to all travellers.

Working jointly with aircraft seat manufacturer Weber Aircraft LP, the new Singapore Airlines Economy Class seat is the result of a series of research and customer surveys, where the Airline’s customers were involved in every stage, from selection of the seat type and features to cushion evaluation.

The sessions included an in-cabin seat selection survey of over 150 travellers, in transit at Singapore Changi Airport, who were invited to assess four economy class seat types. The seats were mounted in an empty aircraft parked at one of the gates at the airport.

“While we were developing the Economy Class cabin, our biggest challenge was to design a seat that offers our customers greater comfort within the confines of the cabin,” said Mr Sak-Hin Chin, General Manager New Zealand.

“With the clever use of cutting-edge technology and top quality materials, and the addition of thoughtful features, the new Singapore Airlines Economy Class cabin allows us to achieve just that – a more comfortable personal space for each traveller,” added Mr Chin.

In addition, all Singapore Airlines customers will be able to indulge in the signature dishes created by the Airline’s International Culinary Panel, enjoy countless hours of entertainment on the new generation KrisWorld, Singapore Airlines’ award-winning inflight entertainment system, and experience the hallmark service by the renowned Singapore Girl.

The new Singapore Airlines Economy Class cabin will debut on the new B777-300ER (Extended Range) that is joining the fleet later this year, and subsequently on the A380. Singapore Airlines is scheduled to take delivery of six B777-300ER aircraft by the end of this year.

Details of the Singapore Airlines’ new generation cabin products will be unveiled on October 17th.

ENDS

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