Tranz Scenic Launches Straight Into Overlander Ads
5 October 2006
For immediate release
Tranz Scenic Launches Straight Into Overlander Ad Campaign
Tranz Scenic has launched a new press advertising campaign this week, promoting the Overlander train service operating between Wellington and Auckland.
The new 3 day a week service starts tomorrow with the train fully booked both ways and Tranz Scenic is delighted at the support being shown and looks forward to that continuing.
The train will return to 7 days a week in time for the busy summer season and in the meantime work will be carried out on refurbishing the carriages.
Tranz Scenic is also looking forward to working with the regions along the route to take up their offer of marketing assistance. In the meantime the company wants to show it has listened to New Zealand and they are sure people will like the advertisements that have been placed nationwide.
The two advertisements to be used this week are attached.