NEWSPAPER ADVERTISING BUREAU MEDIA RELEASE
5 October 2006

September Newspaper Ad of the Month Winner

The MacKenzie High Country Bread ‘brown paper bag’ campaign is the NAB’s September Newspaper Ad of Month winner. The ad was created by Publicis Mojo and media placed by Optimedia.

Judges commented “the advertising does a brilliant job of bringing to life the traditional values of brown paper bag bakery bread”. September judges were Connan James (M&C Saatchi), Josh Moore (Lowe) and Robert Munro (NAB).

The winning ad will be sponsored into 2007 Axis Awards, and the winning creative team from Publicis Mojo will receive $250 cash.

The ad will also appear in the “What’s New” section of October AdMedia, and is now in the running for the overall Newspaper Ad of the Year and $10,000 cash prize.

The NAB Newspaper Ad of the Year award exemplifies the NAB’s commitment to excellence in the craft of print advertising. Great creative newspaper ads are an effective way of reaching the right audience quickly.

For further information and the full terms and conditions, please visit www.nabs.co.nz.

ENDS