Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Splatz pack makes a splash

Splatz pack makes a splash

A brand new packaging technology licensed to Fonterra has arrived and New Zealanders are among the first in the world to experience it.

This week the CrushPak® innovation hit supermarket shelves in the form of Fresh ’n Fruity’s new Splatz range.

The packaging offers a revolutionary and easy way to eat yoghurt. The container is an accordion-like pack enabling the contents to be squeezed into your mouth eliminating the need for a spoon.

Fresh ‘n Fruity commissioned award-winning brand design agency Dow Design to bring the story to life. Director Annie Dow says it’s not just the packaging that’s unique but also the absence of chunky fruit bits.

“Research by Fresh ‘n Fruity revealed that five-to-12 year-olds dislike the fruity bits in their yoghurt – they’d rather have a smooth yoghurt experience.

“So the fruity bits came out but the fruit stayed in. And we’ve made it a big feature on the product packaging.”

The new look is playful and eclectic in style, says Dow.

“It's got energy and entertainment value. On each variant there is a mysterious unidentified character who uses creative means in a clever way to get the bits out.

“This will appeal to kids because we're not telling them the whole story. There's room for their own imaginations and that's engaging for young minds.”

Fresh ’n Fruity senior brand manager Anna Gresham, says Splatz is the result of tapping into global mega trends: the increase of snacking, on-the-go consumption and rising health awareness of obesity.

“The patented squeezy pots are fun & engaging for kids – and for mums it means no spoons are required. We feel confident kiwi kids and their parents will love it.

“The bright green pack has great standout on shelf and research showed the vibrancy of the pack appeals strongly to kids.”

Fresh ’n Fruity Splatz come in four flavours – two creamy; strawberry, vanilla and two sour; apple and lemon lime.

www.dowdesign.co.nz

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news