Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Splatz pack makes a splash

Splatz pack makes a splash

A brand new packaging technology licensed to Fonterra has arrived and New Zealanders are among the first in the world to experience it.

This week the CrushPak® innovation hit supermarket shelves in the form of Fresh ’n Fruity’s new Splatz range.

The packaging offers a revolutionary and easy way to eat yoghurt. The container is an accordion-like pack enabling the contents to be squeezed into your mouth eliminating the need for a spoon.

Fresh ‘n Fruity commissioned award-winning brand design agency Dow Design to bring the story to life. Director Annie Dow says it’s not just the packaging that’s unique but also the absence of chunky fruit bits.

“Research by Fresh ‘n Fruity revealed that five-to-12 year-olds dislike the fruity bits in their yoghurt – they’d rather have a smooth yoghurt experience.

“So the fruity bits came out but the fruit stayed in. And we’ve made it a big feature on the product packaging.”

The new look is playful and eclectic in style, says Dow.

“It's got energy and entertainment value. On each variant there is a mysterious unidentified character who uses creative means in a clever way to get the bits out.

“This will appeal to kids because we're not telling them the whole story. There's room for their own imaginations and that's engaging for young minds.”

Fresh ’n Fruity senior brand manager Anna Gresham, says Splatz is the result of tapping into global mega trends: the increase of snacking, on-the-go consumption and rising health awareness of obesity.

“The patented squeezy pots are fun & engaging for kids – and for mums it means no spoons are required. We feel confident kiwi kids and their parents will love it.

“The bright green pack has great standout on shelf and research showed the vibrancy of the pack appeals strongly to kids.”

Fresh ’n Fruity Splatz come in four flavours – two creamy; strawberry, vanilla and two sour; apple and lemon lime.

www.dowdesign.co.nz

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>

ALSO:

Houses (& Tobacco) Lead Inflation: CPI Up 0.3% In March Quarter

The consumers price index (CPI) rose 0.3 percent in the March 2014 quarter, Statistics New Zealand said today. Higher tobacco and housing prices were partly countered by seasonally cheaper international air fares, vegetables, and package holidays. More>>

ALSO:

Notoriously Reliable Predictions: Budget To Show Rise In Full-Time Income To 2018: English

This year’s Budget will forecast wage increases through to 2018 amounting to a $10,500 a year increase in average full time earnings over six years to $62,200 a year, says Finance Minister Bill English in a speech urging voters not to “put all of this at risk” by changing the government. More>>

ALSO:

Prices Up, Volume Down: March NZ House Sales Drop 10% As Loan Curbs Bite

New Zealand house sales dropped 10 percent in March from a year earlier as the Reserve Bank’s restrictions on low-equity mortgages continue to weigh on sales of cheaper property. More>>

ALSO:

Scoop Business: Chorus To Appeal Copper Pricing Judgment

Chorus will appeal a High Court ruling upholding the Commerce Commission’s determination setting the regulated prices on the telecommunications network operator’s copper lines. More>>

ALSO:

Earlier:

Cars: Precautionary Recalls Announced For Toyota Vehicles

Toyota advises that a number of its New Zealand vehicles are affected by a series of precautionary global recalls. Toyota New Zealand General Manager Customer Services Spencer Morris stressed that the recalls are precautionary. More>>

ALSO:

'Gardening Club': Air Freight Cartel Nets Almost $12 Million In Penalties

The High Court in Auckland has today ordered Swiss company Kuehne + Nagel International AG to pay a penalty of $3.1 million plus costs for breaches of the Commerce Act. Kuehne + Nagel’s penalty brings the total penalties ordered in this case to $11.95 million ... More>>

ALSO:

Crown Accounts: Revenue Below Projections

Core Crown tax revenue has increased by $1.9 billion (or 5.0%) compared to the same time last year. However this was $1.1 billion less than expected and is reflected across most tax types, continuing the pattern of recent months. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news