Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Splatz pack makes a splash

Splatz pack makes a splash

A brand new packaging technology licensed to Fonterra has arrived and New Zealanders are among the first in the world to experience it.

This week the CrushPak® innovation hit supermarket shelves in the form of Fresh ’n Fruity’s new Splatz range.

The packaging offers a revolutionary and easy way to eat yoghurt. The container is an accordion-like pack enabling the contents to be squeezed into your mouth eliminating the need for a spoon.

Fresh ‘n Fruity commissioned award-winning brand design agency Dow Design to bring the story to life. Director Annie Dow says it’s not just the packaging that’s unique but also the absence of chunky fruit bits.

“Research by Fresh ‘n Fruity revealed that five-to-12 year-olds dislike the fruity bits in their yoghurt – they’d rather have a smooth yoghurt experience.

“So the fruity bits came out but the fruit stayed in. And we’ve made it a big feature on the product packaging.”

The new look is playful and eclectic in style, says Dow.

“It's got energy and entertainment value. On each variant there is a mysterious unidentified character who uses creative means in a clever way to get the bits out.

“This will appeal to kids because we're not telling them the whole story. There's room for their own imaginations and that's engaging for young minds.”

Fresh ’n Fruity senior brand manager Anna Gresham, says Splatz is the result of tapping into global mega trends: the increase of snacking, on-the-go consumption and rising health awareness of obesity.

“The patented squeezy pots are fun & engaging for kids – and for mums it means no spoons are required. We feel confident kiwi kids and their parents will love it.

“The bright green pack has great standout on shelf and research showed the vibrancy of the pack appeals strongly to kids.”

Fresh ’n Fruity Splatz come in four flavours – two creamy; strawberry, vanilla and two sour; apple and lemon lime.

www.dowdesign.co.nz

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Scoop Business: NZ Govt Operating Deficit Smaller Than Expected

The New Zealand’s government’s operating deficit was smaller than expected in the first five months of the financial year as a clampdown on expenditure managed to offset a shortfall in the tax-take from last month’s forecast. More>>

ALSO:

0.8 Percent Annually:
NZ Inflation Falls Below RBNZ's Target

New Zealand's annual pace of inflation slowed to below the Reserve Bank's target band in the final three months of the year, giving governor Graeme Wheeler more room to keep the benchmark interest rate lower for longer.More>>

ALSO:

NASA, NOAA: Find 2014 Warmest Year In Modern Record

Since 1880, Earth’s average surface temperature has warmed by about 1.4 degrees Fahrenheit (0.8 degrees Celsius), a trend that is largely driven by the increase in carbon dioxide and other human emissions into the planet’s atmosphere. The majority of that warming has occurred in the past three decades. More>>

ALSO:

Scoop Business: New Zealand’s Reserve Bank Named Central Bank Of The Year

The Reserve Bank of New Zealand’s efforts to stifle house price inflation by using new policy tools has seen the institution named Central Bank of the year by Central Banking Publications, a publisher specialising in global central banking practice. More>>

ALSO:

Science Media Centre: Viral Science And Another 'Big Dry'?

"Potentially, if there is no significant rainfall for the next month or so, we could be heading into one of the worst nation-wide droughts we’ve seen for some time," warns NIWA principal climate scientist Dr Andrew Tait. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news