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D&AD challenges students

13 October 2006

D&AD challenges students to ‘show the world who they are’

The quest for a coveted D&AD Student Yellow Pencil gets underway again this week with the launch of the D&AD Global Student Awards 2007. This year Music Videos debuts as a category, sponsored by avant-garde English band Radiohead. Students with a passion for directing will be challenged to create a video for Thom Yorke’s track ‘The Clock’. Daring students can also enter the new ‘What Else Do You Do’ category to assert the stature of their creativity.

In its 29th year, the competition calls upon college and university students across the globe to tackle live briefs from some of the world’s biggest brands. The 32 briefs are set by the world's foremost designers, advertising and business professionals and cover a wide spectrum of creative disciplines and industry sectors. Apart from Radiohead, this year’s roster of sponsors includes Ford, Hamleys, IKEA, Lonely Planet, MTV, Puma, and Shelter.

D&AD Chief Executive Michael Hockney said, “D&AD continually strives to enhance its wide range of education programmes, and particularly those aimed at the professional development of up and coming creative talent. We are very excited by this year’s new categories – ‘What Else Do You Do’ and Music Videos. Not only will students be challenged to ‘show the world who they are’ in the new open category, but they will also have the opportunity to demonstrate their untapped directing potential on the global music stage.”

“Winning a D&AD Student Yellow Pencil and being featured in the D&AD Student Annual is the most effective way for students to stand out from the crowd and make an impression on the creative sector” said Garrick Hamm, D&AD Education Chairman. “We commend everyone who graces the stage at the D&AD Global Student Awards Ceremony & Dinner. These are the students who walk into the top jobs and set the new standards. These are our future-makers.”


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