Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Challenge goes out to Michael Barnett

Newmarket Business Association

Monday 16 October 2006

Challenge goes out to Michael Barnett

The Auckland Chamber of Commerce's Michael Barnett is being promised a free return trip to Valencia to watch the 2007 America's Cup if he can come up with a better slogan for Auckland than 'City of Sails'

"If Michael Barnett can come up with a slogan that has greater Auckland buy-in than 'City of Sails,' I will personally buy him plane tickets to Spain next year. I am convinced Michael won't take up the challenge because he knows he can't do better," said head of the Newmarket Business Association, Cameron Brewer, today.

The challenge comes after Mr Barnett said the 25-year-old slogan "no longer reflects the region or its people" and should be dumped.

The Newmarket Business Association then last week conducted a snapshot poll of Newmarket retailers and business-people. The poll revealed that of the 354 respondents, over 90 percent supported Auckland keeping its 'City of Sails' slogan.

The question posed: Should Auckland keep its 'City of Sails' slogan? 92.4% of the email respondents said 'Yes'. 7.6% said 'No'.

"As Auckland's leading retail district we have a vested interest in how the city presents itself. Even with a huge margin of error, this unscientific poll clearly shows there is absolutely no mandate for change. "

Mr Brewer has also challenged Michael Barnett to poll his own Chamber of Commerce members on the issue.

"I think it is fair to say that the head of the Chamber of Commerce's personal views aren't reflected in the business and wider Auckland community.

"Without doubt the business community wants our local authorities and leaders to stick to their knitting and not promote a costly and unnecessary branding exercise, which would struggle to achieve better support," said Mr Brewer.

The Newmarket Business Association is the Auckland's second largest. It has over 1,500 commercial members.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Voluntary Administration: Renaissance Brewing Up For Sale

Renaissance Brewing, the first local company to raise capital through equity crowdfunding, is up for sale after cash flow woes and product management issues led to the appointment of voluntary administrators. More>>


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>


Media Mega Merger: Full Steam Ahead For Appeal

New Zealand's two largest news publishers have confirmed they are committed to pursuing their appeal against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>


Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>