Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Finding it easier with launch of 018 TXT

October 16, 2006

Yellow Pages Group makes finding it easier with launch of 018 TXT

Yellow Pages Group, operator of the national 018 directory assistance service, today officially launched its new ‘018 TXT’ service for Telecom mobile phone customers. In an enhancement to the 018 service, mobile customers who phone 018 from their mobile will now receive their search results via text message, which they can save to their mobile’s address book.

Verbal search results will still be provided by 018 operators, as will the direct connect option which automatically connects callers to their requested phone number.

Yellow Pages Group Head of Marketing, Blair Glubb, says during the testing phase mobile customers had given great feedback on the new service.

“018 TXT is designed for people who are out and about and need a quick and simple way of finding a phone number or address.

“Our goal is to be New Zealand’s number one find it resource, and 018 TXT is another example of making finding it easier for all New Zealanders.

“The main benefit to mobile customers who receive their 018 search results by text message is that they can save the number to their address book, saving them the need to phone 018 again for the same number.

“018 TXT sends you the results of up to two searches from one call to 018, which means you can save both numbers.”

Mr Glubb says the new service complements New Zealanders’ growing usage of mobile phones and of the 018 service.

“In contrast to the overseas experience with directory services, New Zealanders are actually calling 018 more and more. This is probably linked to our growing use of mobile devices, and people still need access to information when they’re on the move.”

Mr Glubb says the launch of 018 TXT is another milestone in the growth of Yellow Pages Group. In August Yellow Pages Group purchased the award-winning tourism directory New Zealand Tourism Online (

Earlier this month Yellow Pages Group announced it had contracted one of the world’s leading developers of online directory services, Local Matters Inc., to deliver a significantly enhanced search experience for users in a programme scheduled to be rolled out in early 2007.

018 TXT is not currently available to Vodafone mobile customers due to technology-related issues. However Mr Glubb says the two parties are in discussions and hope to be able to provide it to Vodafone customers early in 2007.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>


Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news