Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Tourism Australia Has New Mate As APN Signs On

For immediate release

Tourism Australia Has New Mate As APN Signs On As Media Partner

Tourism Australia today announced APN New Zealand has been appointed media content partner for Tourism Australia in New Zealand.

Tourism Australia Regional Manager, Vito Anzelmi, said the media partnership is in line with Tourism Australia's strategy to encourage New Zealanders to reappraise Australia as a destination.

"This partnership will enable Tourism Australia to fill the knowledge gap about the experiences on offer in Australia by providing more rich content to the market. New Zealanders can look forward to greater access to comprehensive and compelling information in supplements, magazines and online."

Anzelmi said APN offers extensive leverage opportunities as the company can produce and distribute information via a range of publication titles and multi-media channels.

"APN's portfolio was the best fit with Tourism Australia's "Experience Seeker" target market."

Anzelmi said that providing rich content via multiple channels complements the next phase of the successful 'So, Where the bloody hell are you?' campaign which has generated extensive awareness of Australia as a holiday and travel destination.

"'So, Where the bloody hell are you?' is a unique way of inviting New Zealanders to reappraise Australia. Our research shows that Kiwis are increasingly looking for new and exciting travel experiences, but are not sure how to source credible information."

This programme will provide Tourism Australia's Premier retail agent partners with additional opportunities to upsell Australia to "Experience Seekers", who look for new insights and ideas to give them a deeper experience than the average traveller.

"We know that over 51 per cent of our target market use travel agents to book their Australian travel. We want to motivate New Zealanders to travel to Australia by increasing their knowledge of unique and evocative experiences that exist there," said Anzelmi.

"APN is delighted to be appointed media partner for Tourism Australia," said Sarah Sandley, APN's General Manager for Advertising Sales and Marketing.

"The content complements our range of publications and is both appealing and relevant to our readers, many of who are experience seeking travellers. The partnership has clear benefits for both parties and we are committed to helping Tourism Australia meet its goals."

APN New Zealand publishes New Zealand's leading metropolitan daily newspaper, The New Zealand Herald as well as Herald on Sunday, The Aucklander and nine daily newspapers outside Auckland. NZ Magazines whose titles include The New Zealand Listener, The NZ Woman's Weekly and Creme Magazine is also a division of APN.

ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news