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Hyundai gives total value

20 October 2006
Immediate release


Hyundai gives total value


Hyundai continues to win top international accolades, this time for value.

A survey of over 64,000 people who purchased new vehicles from October last year to March this year, rated the Hyundai Grandeur as the top large car in the 2006 US based Strategic Vision Total Value Index.

The complex survey results are derived from more than simply monetary value and the structure of the survey consists of two parts. The first includes a customer assessment of the complete ownership experience, including reliability and dealership experience.

The second part is a customer assessment of economic consequences and expectations from a financial perspective. Both combine to create the Total Value Index.

The 3.8 V6 Grandeur is the luxury leader in the Hyundai vehicle line up, and the survey conducted 90 days after purchase reinforces the success the model enjoyed in the most recent JD Power and Associates vehicle survey.

In this survey Hyundai was rated as one of the top three brands in the world for vehicle quality and customer satisfaction, enjoying the heady company of Toyota’s Lexus and German luxury brand Porsche.

The Strategic Vision survey placed Hyundai ahead of Toyota, commenting Hyundai is producing “nicely styled, high quality products backed by solid warranties.”

Hyundai tied with a US SUV, the Saturn, for place as the top small SUV with the popular Tucson.

The success in the US in vehicle surveys is increasingly recognised here in New Zealand, with more and more buyers well informed about the rankings Hyundai is achieving, says Hyundai New Zealand Managing Director, Philip Eustace.

“Importantly, these are not obscure, limited surveys being conducted, they are very extensive, sizable populations of vehicle owners being questioned on their satisfaction levels. It is great to see the public do the talking for us on what we have been achieving in quality and satisfaction,” says Mr Eustace, and is reflective of the uplift in our New Zealand sales.”


End

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