Marketing campaigns drive increase in passengers
31 October 2006
Marketing campaigns drive increase in passenger numbers
Successful marketing initiatives have seen passenger numbers at Christchurch International Airport increase by 3% for September.
The upwards trend was led by strong growth on the Brisbane and Melbourne routes, at 26% and 21% respectively for the month of September. The Brisbane growth is particularly significant given that Queensland school holidays moved in 2006 to include a week in October, rather than being entirely in September as in previous years.
“We’re seeing the results of a number of joint marketing initiatives which we have undertaken with airline partners to promote the Tasman route,” says Gareth Owen, Marketing and Business Development Manager at CIAL. “As a consequence, September has been an excellent month for international visitor traffic.”
David May, General Manager Marketing & PR for Jetstar, says that the airline has enjoyed a strong September following a successful marketing campaign with CIAL. “Our Christchurch routes have gone from strength to strength”, he says, “and we have seen strong growth to and from New Zealand with Christchurch continuing to be a growth market for us.”