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Mailshop targets Wellington direct marketing


MEDIA RELEASE

Mailshop targets Wellington direct marketing industry, opening large mail fulfilment centre

WELLINGTON, 3 November 2006 – Mailshop, the New Zealand industry leader in direct marketing fulfilment, today announced aggressive new plans to take on local incumbents with the opening of its new Wellington operation. The large facility will go a long way towards satisfying demand in the capital for a mailhouse that offers skills and services specific to the challenging requirements of direct marketing.

Mailshop’s National General Manager Deidre Ross said, “We’ve always focused primarily on the production of creative direct marketing pieces, and it’s that expertise which has drawn us to Wellington. The market is crying out for a specialist, and we are happy to oblige.”

The new facility boasts the latest in fulfilment operations, providing a valuable resource for the capital’s creative agencies, direct marketers and printers. Mailshop Wellington will be open from 1 December

About Mailshop
Established in 1994, Mailshop is the New Zealand industry leader in the fulfilment and delivery of direct marketing campaigns, according to NZ Post statistics. With two state of the art facilities in Auckland, and now Wellington, the company focuses on the production and delivery of creative direct mail and personalised customer communications.

Mailshop works with all the leading direct marketing agencies in New Zealand, combining extensive campaign management experience with leading edge technology, backed up by highly skilled personnel. This ensures that the creative concepts of clients are nurtured and developed, reaching their target market with the desired impact. By working closely with companies from pre-production to delivery, Mailshop provides strategic counsel supported by an unrivalled degree of efficiency, innovation and attention to detail.

Mailshop invests significantly in advanced technology, including automation software solutions, unique film wrapping, intelligent machine processing, scanning, and printing.

Mailshop is a subsidiary of the Australasian based Clemenger Communications Ltd. Other New Zealand companies in the group include Porter Novelli, Alphabet Soup, Colenso BBDO, Clemenger BBDO, AIM Proximity, and Dashwood Design

Ends

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