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Moët & Chandon Unveils its Splendid New Look

Media Release
Monday 6th November 2006


Moët & Chandon Unveils its Splendid New Look

A Design that began with the Luxury Vision of the Brand’s Founder, Jean-Remy Moët.
Now the “new look” is on its way to New Zealand in time for summer parties.

New Zealand joins the global unveiling of the new look Moët & Chandon with a very special celebration in Auckland at St Matthew-in-the-City tonight (Monday 6 November). The theme … Be Fabulous! St Matthew-in-the-City will be transformed into a fantasy world of light and sound. Approximately 200 VIP guests will sip Moët & Chandon Champagne whilst being treated to a spectacular night including an unprecedented aerial acrobatic display in the Church, dancers wearing specially designed Antik Batik dresses direct from Paris, all set to a dazzling lighting and music display.

Since 1743, a key asset for Moët & Chandon has been its universally-recognised design and packaging. As the world’s most-loved champagne, it has always ensured that its champagnes are a direct reflection of the Brand’s inherent attributes as the symbol of pleasure, splendour and spectacular fêtes.

Since its inception, Moët & Chandon has perpetuated the vision of its founder, Jean-Remy Moët, who established the world’s first international luxury brand and who believed in the genius of champagne and its power to seduce. His goal: “To offer the most splendid definition of champagne"

Jean-Remy Moët introduced the world to champagne and spearheaded its expansion globally. Faithful to this pioneering vision, Moët & Chandon was in 1886, the first Champagne House to decorate the top of the bottle using a foil and a cravate with the mission to complement Moët & Chandon’s winemaking excellence with a highly desirable image and look.


Re-Inventing the Icon - A New Luxury Design Combining Elegance with Pedigree

As the innovative leader of champagne, Moët & Chandon is again re-inventing itself. Today, more than two centuries after Jean Remy paved the way as the founder of international luxury, Moët & Chandon pays tribute to their visionary leader with the creation of a radiant new design - bringing his vision to life by respecting tradition and pedigree while harmoniously integrating it with modern splendour and elegance.

In this way, Moët & Chandon has ensured that its pedigree, vision, elegance and splendour are inexplicably linked with the new design: making their champagnes the most-desired in the world for both their inner and external beauty.


The Original Luxury: New Design Details that Tell a Splendid Story

Following 18 months of research and craftsmanship, our design team sought to relay this passion and quest for perfection by re-creating the emblematic design:

* Legendary Pedigree: Every bottle of Moët & Chandon features its trademark foil (coiffe) and distinctive black necktie (cravate) now redesigned, giving greater generosity to its proportion. The emblematic red seal now reflects the founding elements of the Maison: Epernay, France, Fondé en 1743. Similarly, the Royal Warrant has been maintained and refined to communicate its eternal prestige and nobility. The presence of the crown and stars is reinforced as distinctive emblems of the Brand.

* Genuine Elegance: The new elegant label features a refined logo and a simpler and more sophisticated design that gives it a more contemporary and seductive appeal. Luxurious textured papers and the use of iridescence combined with exclusive textured foils bring a distinct feel that delights the senses and is a pleasure to touch.

With respect to Moët & Chandon’s savoir faire, the design process has undertaken extensive research, carefully considering the finest concepts, the Brand's History and luxurious textural applications to ensure the most splendid result.


ENDS

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