News release
November 8, 2006

Starkish revealed….

Starkish…. It’s the new buzz word ‘invented’ to describe a sense of proportion and good taste.

Now it is revealed the adjective has been created to describe the new ‘refreshingly simple’ vodka-based drink called Stark.

Stark’s natural, quality ingredients make it a sophisticated low-sugar alternative to common pre-mixed drinks currently available.

The new beverage itself is starkish as defined by the words bestowed upon it, according to innovation manager Nathan Baird.

“Stark is very starkish and is targeted at women aged 25 and older,” says Nathan. “We saw there was demand for a vodka-based drink that appealed to these women. They don’t want artificial flavours, colours or artificial sweeteners, so we ensured that Stark was free of all these. What you’re left with is a refreshingly simple, naturally flavoured, low-sugar vodka drink.

“At 5 per cent alcohol content, Stark is a sophisticated alternative for women as the summer barbeque and bikini season gets underway.”

In a single 300ml bottle, Stark brings together the most refreshing of blends from the most beautiful of places. It combines triple-distilled Swedish vodka, with pure New Zealand sparkling water and real fruit flavours to produce a light, refreshing vodka drink.

Stark comes in three flavours – Feijoa and Apple, Lemon & Lime and Mandarin and is now available in selected bars around the country and packs of four in bottle stores nation-wide.
RRP: $10.99 for a 4-pack or $7.00 each in bar.

ENDS