Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


AMP builds momentum with appointment of JWT

AMP builds momentum with appointment of JWT as advertising agency

AMP today announced it has selected leading edge creative agency JWT NZ as its advertising partner. The appointment follows AMP’s very successful life steps advertising programme and builds momentum in preparation for workplace-based savings initiative, KiwiSaver.

Announcing the decision, AMP’s General Manager of Marketing and Strategy, Allan Hopson says JWT NZ won the work because of their appreciation of AMP's business objectives, ability to work closely with AMP's other marketing communication partners, their creative skill, and understanding of New Zealanders.

“We’ve been around for more than 150 years and we’ve worked really hard to truly understand kiwis. Our life steps ads that New Zealanders loved so much show our hard work is paying off but we want to take it to the next level.”

“We’re delighted to be working with the sort of creative direction that has resonated so well with so many New Zealanders and provided such campaigns as New Zealand’s successful Rugby World Cup bid.”

“As AMP goes up in lights next year when we move to our new building in the Auckland CBD this is just the sort of creativity and momentum we need.”

“AMP’s all about creating financial security for every New Zealand household. There’s a whole new generation of New Zealanders coming on and we want to do the best job possible to help them secure their future, ” says Hopson.

JWT Managing Director, John Gutteridge says the AMP work builds on their creative focus.

“We're incredibly excited about working with AMP and their partners. With the combination of JWT New Zealand’s new focus, enrichment of talent, and our global capabilities I believe we’re perfectly placed to help take the AMP brand forward.”

JWT NZ’s most recent project was Progressive Supermarkets Shell/Gull discount programme entitled “Trolleys.”

JWT NZ’s appointment as its advertising agency completes AMP’s marketing communications team of Assignment, strategic advice providers and Mitchell & Partners, media placement providers.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Voluntary Administration: Renaissance Brewing Up For Sale

Renaissance Brewing, the first local company to raise capital through equity crowdfunding, is up for sale after cash flow woes and product management issues led to the appointment of voluntary administrators. More>>


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>


Media Mega Merger: Full Steam Ahead For Appeal

New Zealand's two largest news publishers have confirmed they are committed to pursuing their appeal against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>


Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>