Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


‘Whats On’ Campaign brings more Aussies to NZ

21 November 2006


MEDIA RELEASE
FOR IMMEDIATE RELEASE

‘Whats On’ Campaign brings more Aussies to New Zealand


A new Tourism New Zealand campaign in Australia is reaping rewards with a jump in visitor arrivals from across the Tasman in October this year.

Figures just released from Statistics New Zealand show the number of visitors to New Zealand increased by 5.9 this October compared with the same time last year.

Visitors from Australia increased by 12.5% in October 2006 to a record 72,000 with holiday visitors up 16% and Tourism New Zealand Chief Executive George Hickton says the results of the $6 million dollar campaign are a victory for the New Zealand Tourism industry.

“The industry has been reporting a lot of increased interest in New Zealand from the Australian market since we launched the ‘What’s On’ campaign in early August. This is reflected in the October figures which show a 16% increase in holiday arrivals from across the Tasman.”

Some of New Zealand’s regions also invested and Mr Hickton says this has certainly enhanced the campaign.

The investment of Wellington and Rotorua in the Spring part of the campaign has not only increased the budget for the campaign but specifically featuring these regions has helped broaden Australians understanding of what New Zealand has to offer.”

Mr Hickton says a move in part of the school holidays to October also contributed to the increase.

The campaign, launched by Tourism Minister Damien O’Connor in Australia August, features kiwi TV personalities Petra Bagust and Robbie Magasiva using ipods to show Australians at work what New Zealand has to offer as a visitor destination and Mr Hickton says it has proved to be so successful they’re looking at expanding it.

“The use of ipods is so much a part of many cultures now that using it in advertising has captured the imagination of our trans Tasman neighbours. We are now starting to use the concept at events, on websites and to train the tourism trade”

The “Whats On campaign directs Australians to Tourism New Zealand’s consumer website www.newzealand.com and since its launch has increased user sessions on the site by over 50%.

In other tourism markets:

US up 5%
UK up 5.5%
Japan down 24.2%
Germany up 0.5%
China up 24.6%

ENDS

www.tourismnewzealand.com
www.newzealand.com

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news