Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Cut a Major Blow to Wellington Tourism

Thursday 23 November 2006

Tasman Airline Schedule Cut a Major Blow to Wellington Tourism

Air New Zealand’s announcement today to reduce Trans Tasman air services to Wellington is a major blow to Wellington tourism, says the city’s tourism marketing organisation.

“Air capacity, frequency and price are critical to driving growth out of the Australian visitor market,” says Positively Wellington Tourism CEO Tim Cossar. “This reduction in capacity will make it more challenging to grow this strategically important market.”

“Positively Wellington Tourism has targeted the Australian market aggressively in recent years and overall market growth has been solid. We have a number of challenges in the market getting Wellington accepted as a short break visitor destination. Any reduction in capacity is likely to seriously impact on our ability to grow the market in the short-term.”

“We are committed to the Australian market and plan to continue investing in joint venture marketing activities. Airlines are critical to this, and we need to work even more closely with them, to build further capacity into the future.”

“Air New Zealand, as the national carrier, is a critical player in the New Zealand tourism industry. We partner with them on a number of campaigns, and remain committed to working with them as we strive to position Wellington as a destination of choice in the Australian market.”

Australian visitor market facts

- Australia is Wellington’s largest international visitor market.
- Wellington attracts around 200,000 Australian visitors per year, out of a total of 590,000.
- Australians account for 929,000 international visitor nights, out of a total of 3.7 million international visitor nights.
- Positively Wellington Tourism and its partners currently invest $650,000 a year in Wellington’s Australian marketing campaign. The campaign forms part of Tourism New Zealand’s ‘What’s On’ campaign.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news