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OgilvyOne Worldwide offers ‘The Power To Know"

News Release 27 November 2006

OgilvyOne Worldwide offers its clients ‘The Power to Know’

Leading international marketing agency deploys SAS Business Intelligence to provide clients with superior direct marketing capabilities

SAS, the leader in business intelligence, has announced that the New Zealand arm of OgilvyOne Worldwide will offer its clients the benefits of the SAS Marketing Automation suite to more effectively drive their direct marketing campaigns. SAS was selected as being the only supplier capable of providing the depth and breadth of data management, analytics, campaign management and reporting required by OgilvyOne Worldwide.

The agency will apply SAS analytical software to its clients’ own databases to conceive and manage optimum direct marketing campaigns for them, and provide automated outcome analysis reports.

This groundbreaking new service will bring business intelligence to the marketing initiatives of retailers and others, for better targeted direct marketing campaigns. OgilvyOne Worldwide’s users of the service will not, themselves, need to acquire any in-house business intelligence skills. OgilvyOne itself is now fully self-sufficient in the use of the SAS solution, which was implemented in only two months.

Mikael Aldridge, the executive director of OgilvyOne Worldwide, claimed this is the first direct marketing agency in New Zealand to provide the full SAS service. He said, “Irrespective of their size, we can now cost-effectively offer our clients the same advanced business intelligence capabilities that are used by many of the world’s biggest and most successful direct marketing companies – including giants such as, Time Inc. and Ford Motor”.

He added that listed New Zealand chain, Life Pharmacy, had already taken advantage of the new service to successfully trial its national loyalty card member programme. After only two months, one third of store sales are coming through the new programme in the trial area of Christchurch.

SAS Marketing Automation gives marketers The Power to Know®. The suite includes comprehensive data and campaign management facilities, and advanced customer analytics, in one integrated solution. Users of the system enjoy the ability to fully understand customer behaviour and better predict future opportunities.

Armed with SAS business intelligence tools, marketers can create innovative cross- and up-sell opportunities, plan campaigns with greater certainty of outcome, enhance customer loyalty levels and better ensure the planned return on their marketing investments.


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