Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Single Shopping Cart the Key

Ferrit Books Whitcoulls

Single Shopping Cart the Key

Whitcoulls, New Zealand’s leading book chain, has signed with, making thousands of books and DVD titles available online to New Zealanders nationwide.

All books and DVDs stocked in Whitcoulls Queen Street Corner Store will be available on, and orders will be dispatched from the Auckland store to customers throughout the country.

To mark the occasion Ferrit and Whitcoulls will be undertaking joint promotional activities in the lead up to Christmas. For instance every purchase of a Whitcoulls product through the new Ferrit shopping cart until December 22 goes into a draw to win a $1000 shopping spree for Whitcoulls books and DVDs on

The most visible promotional activity is Ferrit’s sponsorship of the iconic Whitcoulls Santa on Queen Street. And while Whitcoulls customers won’t be able to take the big red guy home to remind them that they can shop and purchase online, they will be given bookmarks from Whitcoulls featuring the popular Ferrit Guy.

“We’re delighted to have Whitcoulls as a retail partner,” says Peter Wogan, Ferrit Head of Marketing. “Their presence on increases the number of products we have to offer, giving people more choice and more gift ideas whenever they find time to shop. Books and DVDs are key categories for online retail and to have Whitcoulls Queen Street Corner Store inventory available helps make Ferrit a ‘must visit’ site whenever people need to shop.”

“Online sales by New Zealand retailers have been affected by overseas sites like Amazon. By investing in building a strong online shopping site Ferrit is helping keep retail dollars in New Zealand. That’s better for Kiwi retailers and better for consumers who are likely to find that, depending on the title, they will get their books faster and at a lower cost, once they take delivery charges into account.”

According to intent monitoring report, Hitwise, over 75 percent of the shopping and classifieds sites that New Zealanders look at are local. However only around 20 percent of book shopping traffic goes to local sites .

Ferrit’s own market research indicates that over three quarters of the money New Zealanders spend purchasing new goods online goes to New Zealand sites. However in the books category, 63 percent of the money spent goes to overseas sites .

“Working with Ferrit will help Whitcoulls provide an even higher level of service to our customers nationwide by allowing them to buy books and DVDs wherever and whenever they want,” says Justin Boyes, Sales and Marketing Manager for Whitcoulls. “DVD customers, in particular, have been asking us when they will be able to buy DVDs online, so we’re delighted to be making our range available to them on Ferrit, where they can now enjoy 24-hour service from New Zealand’s favourite book store.”

This agreement comes at the same time as Ferrit unveils a new version of its retail website, Ferrit 2.0, where users are now able to buy directly from the site via a Ferrit shopping cart. The new site also allows users to select products from multiple stores, load them into a single shopping cart and pay with a single secure credit card entry.

Whitcoulls joins over 100 other retailers whose products are available on It is one of the first of a number of new retailers who appear on Ferrit’s just launched transactional website.


© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news