Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New supermarket format store introduced

Life Pharmacy introduces new supermarket format store under SupaChem™ brand

Life Pharmacy Limited has opened a new supermarket-style pharmacy, SupaChem™ , in Porirua.

The SupaChem pharmacy combines traditional pharmacy service and healthcare with supermarket accessibility, convenience, scale and value. This is reflected in a three-part brand proposition: value on pharmacy lines; a multi-tiered pricing structure; and professional dispensary and consultation services under the strapline “SupaValue. SupaPrice. SupaCare.”

The new store is over 400 m2 and is located in a high traffic, high visibility area of Porirua, on Parumoana Street, alongside a PAK’nSAVE grocery and PAK’nSAVE fuel outlet and near to several other retail outlets.

In keeping with its positioning as a pharmacy supermarket the new SupaChem store has supermarket fittings, fixtures and layout. High volume merchandising, shopping trolleys, gondola and pallet hotspots and an easily remembered customer contact number, 0800 SUPA CHEM, complete the mix.

Supermarket-style merchandising means promotional pricing for selected items, with a focus on health and beauty lines. However, SupaChem will also retain traditional elements of individual pharmacy service, with special consultation rooms, fragrance products, self-selection cosmetics and merchandised, over-the-counter pharmaceutical and health products.

As well as carrying the full range of traditional pharmacy products SupaChem will also offer a range of non-traditional pharmacy categories including specialty foods with a diet and health focus, catering for diabetics, celiacs and other food-related health issues, plus impulse foods and beverages such as sugar-free drinks.

“The SupaChem format delivers on Life Pharmacy’s commitment, made to shareholders at the Annual Meeting, to be an innovative multi-brand health and beauty retailer at the forefront of customer experience,” says Life Pharmacy Limited CEO, Tim Roper. “This is not a boutique pharmacy within a larger supermarket. It’s a dedicated health and beauty store that meets traditional expectations of pharmacy service while offering the convenience, range and value of a supermarket. We believe there will be strong demand for this innovative pharmacy format.”

About Life Pharmacy

Life Pharmacy Limited owns the Life Pharmacy brand and holds a 49 percent shareholding in 17 pharmacy companies, representing 16 of the 21 Life Pharmacy stores operating throughout New Zealand. Stores are located in Auckland, Hamilton, Bay of Plenty, Wellington and Christchurch.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>

ALSO:

Results:

Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news