Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

New supermarket format store introduced

Life Pharmacy introduces new supermarket format store under SupaChem™ brand

Life Pharmacy Limited has opened a new supermarket-style pharmacy, SupaChem™ , in Porirua.

The SupaChem pharmacy combines traditional pharmacy service and healthcare with supermarket accessibility, convenience, scale and value. This is reflected in a three-part brand proposition: value on pharmacy lines; a multi-tiered pricing structure; and professional dispensary and consultation services under the strapline “SupaValue. SupaPrice. SupaCare.”

The new store is over 400 m2 and is located in a high traffic, high visibility area of Porirua, on Parumoana Street, alongside a PAK’nSAVE grocery and PAK’nSAVE fuel outlet and near to several other retail outlets.

In keeping with its positioning as a pharmacy supermarket the new SupaChem store has supermarket fittings, fixtures and layout. High volume merchandising, shopping trolleys, gondola and pallet hotspots and an easily remembered customer contact number, 0800 SUPA CHEM, complete the mix.

Supermarket-style merchandising means promotional pricing for selected items, with a focus on health and beauty lines. However, SupaChem will also retain traditional elements of individual pharmacy service, with special consultation rooms, fragrance products, self-selection cosmetics and merchandised, over-the-counter pharmaceutical and health products.

As well as carrying the full range of traditional pharmacy products SupaChem will also offer a range of non-traditional pharmacy categories including specialty foods with a diet and health focus, catering for diabetics, celiacs and other food-related health issues, plus impulse foods and beverages such as sugar-free drinks.

“The SupaChem format delivers on Life Pharmacy’s commitment, made to shareholders at the Annual Meeting, to be an innovative multi-brand health and beauty retailer at the forefront of customer experience,” says Life Pharmacy Limited CEO, Tim Roper. “This is not a boutique pharmacy within a larger supermarket. It’s a dedicated health and beauty store that meets traditional expectations of pharmacy service while offering the convenience, range and value of a supermarket. We believe there will be strong demand for this innovative pharmacy format.”

About Life Pharmacy

Life Pharmacy Limited owns the Life Pharmacy brand and holds a 49 percent shareholding in 17 pharmacy companies, representing 16 of the 21 Life Pharmacy stores operating throughout New Zealand. Stores are located in Auckland, Hamilton, Bay of Plenty, Wellington and Christchurch.

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

NZ's Space Programme: Rocket Lab Launches NASA Satellites

On Sunday, December 16, 2018 UTC, Rocket Lab’s Electron launch vehicle successfully lifted off from Rocket Lab Launch Complex 1 on New Zealand’s Māhia Peninsula. More>>

ALSO:

Conservation Plan: Celebrity Kiwi Released Into The Wild

One of the nation's most famous kiwi was among four released onto Taranaki Maunga... Atara, a five-year-old male, hatched while David Attenborough's cameras were rolling. More>>

ALSO:

Budget Policy Statement: 'Wellbeing Of NZers At The Heart Of Budget Priorities'

“We want a wellbeing focus to drive the decisions we make about Government policies and Budget initiatives. This means looking beyond traditional measures - such as GDP - to a wider set of indicators of success,” Grant Robertson said. More>>

ALSO:

Short Of 2017 Record: Insurers Pay $226m Over Extreme Weather

Insurers have spent more than $226 million this year helping customers recover from extreme weather, according to data from the Insurance Council of NZ (ICNZ). More>>