Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Mazda NZ Moves Advertising Account

1st Dec 2006

Mazda NZ Moves Advertising Account

The Mazda New Zealand advertising account is moving from Blackwood King Adpartners (BKA) to CHE99.

Mazda New Zealand managing director Andrew Clearwater said CHE Melbourne, who has the Mazda Australia account, already provides a significant amount of marketing material for New Zealand campaigns so it made business sense to develop the relationship further.

“CHE indicated a willingness to establish CHE99 in New Zealand to service the Mazda New Zealand account. Initial discussions have since progressed to the point that CHE99 will begin work on the account in March 2007.

“BKA has been a valuable partner to Mazda for the last four and half years and has been instrumental in helping to grow the business. Market share for our brand has increased around 100% in that time. However, we believe there will be significant marketing and business benefits, both creative and financial, to having a single trans-Tasman agency.”

James Blackwood, CEO of BKA thanked Mazda for the opportunity of being part of the current Brand success in this market. “We are very proud of the work that we have done since the launch of the Mazda6 in 2002. That model still remains number one in its segment. Launches of successive new models have been similarly successful.”

In commenting on the move to CHE99 James said “We accept the reality of the Australasian market as it applies to Mazda and the business benefits to the company. We wish them well in their new arrangement’’

Neil Livingstone, chief executive Colenso99 (CHE’s sister company in New Zealand) believes the establishment of CHE99 in Auckland will provide a seamless transaction between the offices that will benefit Mazda and allow both CHE offices to provide input into campaigns.

“While Mazda is the catalyst for Che99 entering this market it is our intention to actively grow the business.”

Mazda’s relationship with its media buyer Hunter Media and public relations company Donovan Boyd Communications is unaffected by the change.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news