Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Domestic Travel Initiative Popular Amongst Kiwis

12 December 2006

AA's '101' Domestic Travel Initiative Popular Amongst Kiwis

New Zealand's largest domestic tourism initiative ever undertaken - the AA's '101 Must Do's for Kiwi's' - has proven hugely popular with online voters.

The campaign encourages New Zealanders to experience and rate the best our country has to offer, and since the September launch the AA Travel '101' website has attracted more than 5 million page impressions and over 580,000 user sessions.

"We are impressed by the amount of awareness of the '101' travel campaign, and at the overall amount of traffic the website has generated to date," says Pete Blackwell, General Manager of AA Tourism.

"The aim of '101 Must Do's For Kiwis' is to put New Zealand back into the holiday plans of New Zealanders, increasing the amount of Kiwis holidaying at home," he says.

Blackwell says that New Zealanders have really got behind '101' so far, with over 136,000 experience ratings received and more than 19,000 people registering to the site.

"Summer is almost upon us and it's that time when Kiwis are planning their travel over the Christmas and New Year break. It was the ideal time to launch the campaign and get New Zealanders engaged; thinking about what's on offer in our own backyard."

"Kiwis have until early next year to vote online for their favourite '101 Must Do's'. That way people can visit as many of the 101 experiences over the summer holidays."

"While we tend to be world renowned travellers, New Zealander also need reminding that some of the best on offer is our own slice of heaven," he says.

Visitors to the website www.aatravel.co.nz can locate each of the '101 Must Do's' using an interactive map, blog their experiences and upload holiday photos.

The 101 New Zealand experiences were nominated by 32 regional tourism authorities. The overall winner of '101 Must Do's for Kiwis' will be announced in February and will be supported by a TV programme featuring some of the most popular experiences.

Note for Media: The full list of '101 Must Do's for Kiwis' is available at www.aatravel.co.nz .

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Mycoplasma Bovis: More Properties Positive

One of the latest infected properties is in the Hastings district, the other three are within a farming enterprise in Winton. The suspect property is near Ashburton. More>>

ALSO:

Manawatū Gorge Alternative: More Work Needed To Choose Route

“We are currently working closely and in partnership with local councils and other stakeholders to make the right long-term decision. It’s vital we have strong support on the new route as it will represent a very significant long-term investment and it will need to serve the region and the country for decades to come.” More>>

ALSO:

RBNZ: Super Fund Chief To Be New Reserve Bank Governor

Adrian Orr has been appointed as Reserve Bank Governor effective from 27 March 2018, Finance Minister Grant Robertson says. More>>

ALSO:

ScoopPro: Helping PR Professionals Get More Out Of Scoop

Scoop.co.nz has been a fixture of New Zealand’s news and Public Relations infrastructure for over 18 years. However, without the financial assistance of those using Scoop in a professional context in key sectors such as Public Relations and media, Scoop will not be able to continue this service... More>>

Insurance: 2017 Worst Year On Record For Weather-Related Losses

The Insurance Council of New Zealand (ICNZ) announced today that 2017 has been the most expensive year on record for weather-related losses, with a total insured-losses value of more than $242 million. More>>

ALSO: