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Vodafone NZ goes Self Central

18 December 2006

It's all about me as Vodafone NZ goes Self Central

Vodafone NZ has opened the doors on the coolest place to be seen and heard on your mobile - Self Central. The specially designed mobile community lets you create your own mobile room and upload your own images, video and audio to it. And, you can check out what everyone else is up to too - even download content from other people's rooms.

Vodafone NZ customers will be the first Vodafone customers in the world to experience Self Central as Vodafone NZ continues to push the boundaries of technology to provide customers with products and services to blow their minds.

Charlie Clementson, Head of Vodafone live!, says Self Central is a great way to offer Vodafone customers a forum to communicate and build communities.

"New Zealanders have been crying out for a Myspace equivalent for ages and now we've delivered Self Central to their mobiles. The opportunities are endless as our customers have the freedom to express themselves, whenever they like without having to be locked to their PC. If you've got an opinion on something or something you want to say, you've got a greater chance of it being heard on Self Central," says Clementson.

Self Central is accessed through Vodafone live! using any Vodafone live! capable mobile. Once there you can set up your own room, get on your soapbox and start telling the rest of the country what's on your mind!

It's free to set up a room, and uploading content is the standard multimedia message charge (20c to $1). Downloading content from other people's sites costs 25c each time, while you gain 5c for each piece of content downloaded from your room. Once you accumulate $5, it will be credited to your Vodafone account.

As a responsible company, Vodafone has ensured that Self Central is a safe place for its customers. There is 24-hour, seven-days a week pre-moderation, which means that any content uploaded is checked against strict content guidelines before being uploaded. Each page also has a link to report a page or its contents as inappropriate, meaning our customers are also moderators of their own community.

For more information on responsible mobile use, please refer to our brochure Be Mobile Safe online at http://www.vodafone.co.nz/aboutus/mobile_safety.pdf.

ENDS

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